Brand Tone

Professional, Precise, and Empowering

Brand Values

• •Quality & Performance
• •Precision
• •Innovation
• •Authenticity
• •Customer-Centricity

Best Practices

• •Lead with the Benefit, Not Just the Feature: Instead of saying "Our tape is made of washi paper," say "Achieve perfectly clean lines without damaging your walls, thanks to our authentic Japanese washi tape." Focus on the result the user will get.
• •Use a Vocabulary of Precision: Incorporate words like "sharp," "crisp," "flawless," "meticulous," "engineered," and "uncompromising" to reinforce the brand's commitment to quality and performance.
• •Speak to the Expert: Address your audience (artists, designers, pro DIYers) as the experts they are. Acknowledge their challenges and present your product as the professional-grade solution they've been looking for. Avoid overly simplistic or generic language.
• •Show, Don't Just Tell: Leverage testimonials, user-generated content, and video demonstrations (like the "peel") in your copy. Write captions that describe the action and the successful outcome, reinforcing the visual proof.
• •Maintain a Consistent and Clean Aesthetic: Just as the product creates clean lines, the copywriting should be clean, concise, and to the point. Use ample white space, clear headlines, and a straightforward structure in all written communications to mirror the brand's minimalist and precise identity.

Social Perception

Highly positive and built on product efficacy. Perceived as a high-performance, reliable, and trustworthy tool for professionals, making it a niche and specialized choice.

Copy Examples

• •The perfect peel exists. Don’t let a blurry line ruin a brilliant vision. Our Japanese washi tape is engineered for one thing: perfection. See the crisp, clean difference. #OrandaTape #SatisfyingPeel #CleanLines #PaintersTape
• •Your design deserves a flawless finish. Stop wasting time with tape that bleeds and damages surfaces. Oranda Gentle is made for delicate wallpapers and freshly painted walls, ensuring your work remains pristine. Deliver the perfection your clients expect. Shop the professional’s choice. Learn More
• •Control. Precision. Perfection. The sharpest lines, every single time. This is Oranda Tape.
• •Your canvas is safe with us. Your art demands precision. Our Oranda Gentle tape was designed with artists in mind, holding firm to prevent bleeding while peeling off cleanly without tearing your paper or canvas. Focus on your creation, not on cleanup. Explore the tape trusted by artists like @saraheileenstudio.
• •Oranda Rugged: Uncompromising Hold for Unforgiving Surfaces. Brick, concrete, and rough wood have met their match. Our fiber-reinforced Rugged tape provides superior adhesion in humid or demanding environments. When your project requires a tape that works as hard as you do, trust Oranda to hold the line.