Brand Tone

Practical and Solution-Oriented, Customer-Centric and Supportive, Value-Driven, Innovative/Modern, Direct and Informative

Brand Values

• •Customer Satisfaction
• •Practicality and Efficiency
• •Quality and Performance
• •Accessibility and Affordability
• •Innovation
• •Reliability

Best Practices

• •Prioritize the Professional: Always address the customer with a focus on their professional needs and how the products provide practical solutions and enhance their work.
• •Emphasize Value and Quality: Consistently highlight the benefits of the tools – their quality, performance, practicality, and how they offer good value, including financial ease (installments, free shipping).
• •Be Direct and Clear: Use straightforward language. Construction professionals appreciate clear specifications and direct benefits rather than overly elaborate or vague descriptions.
• •Maintain a Supportive and Accessible Voice: Reinforce that the brand is there to support the customer ("Você é Nosso Foco Principal!"). Ensure contact information and support channels are easy to find.
• •Showcase Innovation (Subtly): When introducing new products or technologies, explain how they are an advancement and a benefit to the user, aligning with the promise of "sempre estará trazendo novidades de ferramentas".

Social Perception

Potential customers are likely to perceive the brand based on their direct experience with the website: its ease of use, product range, pricing, and the company's stated commitments to service and quality. The lack of presence on platforms like "Reclame Aqui" could be seen as neutral or slightly positive, indicating no significant public complaints, though it could also be due to the newness of the site.

Copy Examples

• •Headline (Website Banner/Ad): Build Smarter, Not Harder. Top-Quality Construction Tools with Fast, Free Shipping. Your Project's Success Starts Here!
• •Product Description Snippet: Tackle any plastering job with ease! Our exclusive rendering machine delivers a flawless finish in half the time. Quality, performance, and practicality – that's the Oran Black promise to you.
• •'About Us' Excerpt: At Oran Black Construtora, you're our main focus. We're dedicated to sourcing innovative tools that bring efficiency and satisfaction to your daily work. Explore our range and experience the Oran Black difference.
• •Social Media Post (if active): Don't let budget hold you back from the best tools! ️ Oran Black offers up to 12x interest-free installments. Get the gear you need, when you need it. #ConstructionTools #OranBlack #BuildWithTheBest #PracticalSolutions
• •Email Subject Line: Your Next Project Just Got Easier: New Tools & Exclusive Offers Inside!