Brand Tone

Caring & Empowering, Simple & Direct, Positive & Encouraging, Innovative (for some products)

Brand Values

• •Health & Wellness
• •Effectiveness
• •Simplicity & Ease of Use
• •Quality
• •Customer Satisfaction & Trust
• •Accessibility
• •Natural (for specific products)

Best Practices

• •Use aspirational and empowering language.
• •Showcase 'Quality' and 'Thoughtful Design': Subtly weave in mentions of the craftsmanship, materials (e.g., 'food-grade silicone')
• •Highlight innovative aspects (e.g., 'probiotic-powered formula')
• •Ensure product descriptions are simple and direct, focusing on tangible benefits.
• •Maintain a consistent positive and encouraging tone across all communications.

Social Perception

Generally positive due to product quality, efficacy, convenience, and trust in natural aspects. Potential confusion with 'Aura Bloom' should be addressed.

Copy Examples

• •It's oral care that cares back.
• •Build healthy habits together, effortlessly.
• •Smile brighter, live better.
• •Smart, simple, effective – that's Oralbloom.
• •Discover the ease of a confident smile with Oralbloom.