Brand Tone

Empowering & Inspirational, Feminine & Stylish, Community-Oriented & Approachable, Conscious & Passionate

Brand Values

• •Well-being & Self-Care
• •Style & Personality
• •Comfort & Quality
• •Eco-consciousness & Responsibility
• •Empowerment & Inclusivity (of lifestyle)
• •Athleisure Lifestyle

Best Practices

• •Embrace "For Women, By Women" Language: Use inclusive, understanding, and relatable language that speaks directly to the experiences and aspirations of active women. Reference the balance of daily life.
• •Highlight Both Performance and Style: Consistently weave together the technical aspects of the activewear (comfort, material, suitability for sport) with its aesthetic appeal (trendy, beautiful, personality-asserting).
• •Infuse Empowerment and Inspiration: Use strong verbs and uplifting adjectives. Focus on how the clothing helps women feel confident, strong, and good about themselves. Refer to the "warrior" spirit.
• •Subtly Integrate Eco-Conscious Messaging: When relevant, mention the commitment to sustainability and partnerships with responsible European brands, appealing to the conscious consumer without being preachy.
• •Maintain an Approachable and Authentic Voice: Reflect the founders' passion and personal touch. Avoid overly corporate or generic language. Encourage interaction and community, mirroring their in-store desire to talk with customers.

Social Perception

Local & Niche, Curator of Quality Brands, For Women, By Women, Supportive of Active Lifestyles, Positive but Limited Online Engagement

Copy Examples

• •ORA-activewear: Your Style, Your Strength, Your Moment. Don't just move. Evolve. Our curated activewear from Europe's finest brands is designed for the woman who conquers her day, from a mindful yoga session to a city adventure. Feel beautiful, powerful, and uniquely you. #ORAwoman #ActiveElegance
• •Beyond the Workout: Wear Your Story. At ORA-activewear, we believe every woman is a warrior in leggings. Founded by women, for women, we select pieces that blend technical performance with chic design, so you can embrace your active life with confidence and flair. Discover collections that move with every facet of you.
• •Consciously Active. Beautifully You. Feel good inside and out. ORA-activewear partners with French and European brands committed to eco-responsible practices. Because taking care of yourself and the planet should always be in style. Explore sustainable activewear that doesn’t compromise on performance or beauty.
• •From Studio to Street: The Art of Athleisure. Life’s too vibrant to change outfits constantly. ORA-activewear celebrates the modern woman who seamlessly transitions through her day. Find versatile, chic pieces that are as perfect for your pilates class as they are for a coffee catch-up. Live your ORA.
• •Find Your Flow. Unleash Your Fire. For the driven, the unique, the gentle, the bold. ORA-activewear is more than a store; it's a celebration of your active spirit. We handpick every item for its comfort, quality, and ability to make you shine. Step into your power. #BeAnORAWoman