Brand Tone

Aspirational, serene, and educational

Brand Values

• •Natural Origin and Tradition
• •Holistic Well-being
• •Quality and Efficacy
• •Customer-Centricity and Flexibility

Best Practices

• •Embrace Storytelling: Continuously weave the origin story of Monoï and the meaning of "Orā" into your copy. This reinforces authenticity and connects customers to the brand's deeper purpose.
• •Use Sensory Language: Employ descriptive words that evoke feelings of serenity, nature, and gentle care. Use words like "serene," "nourishing," "radiant," "gentle," and "tranquil" to maintain a consistent emotional tone.
• •Maintain an Educational and Guiding Voice: Position the brand as a gentle guide on a wellness journey. Offer tips, explain benefits, and share the science and tradition behind the products in an accessible, non-clinical way.
• •Ensure Visual and Textual Harmony: The clean, natural, and calm aesthetic of the visuals should always be matched by the copy. The words and images must work together to create a single, cohesive message of serene well-being.
• •Be Personable and Welcoming in Interactions: In all customer communications, from social media replies to email support, maintain a warm, accommodating, and personal tone. Address customers by name and express a genuine desire to assist them on their wellness path, reinforcing the brand's customer-centric values.

Social Perception

Perceived as a high-quality, authentic wellness brand, trusted and effective, rooted in culture, luxurious, aspirational, and community-oriented.

Copy Examples

• •Your daily ritual of well-being, inspired by the soul of Tahiti. Discover Orā.
• •Unwind and reconnect. Our Monoï-infused magnesium salts transform your bath into a sanctuary of tranquility. Let the essence of Tahitian flowers nourish your skin and calm your mind. #TheOraWay #WellnessJourney #SelfCare
• •Each drop of our body oil is a tribute to the timeless beauty secrets of French Polynesia. Rich in pure Monoï, it deeply hydrates and leaves your skin with a luminous, natural glow. Embrace the feeling of pure, serene skin.
• •An Invitation to Live Beautifully | Inside: Your Guide to Radiant Skin
• •Escape to a place of pure tranquility. Inspired by ancient Polynesian traditions, Orā brings you the nourishing power of Monoï oil for skin that feels as serene as it looks. Shop the collection now and begin your journey to radiant well-being.