Brand Tone

Authentic & Passionate, Educational & Informative, Elegant & Sophisticated, Health-Conscious & Trustworthy, Warm & Familial

Brand Values

• •Quality & Excellence
• •Tradition & Heritage
• •Health & Wellbeing
• •Sustainability & Environmental Responsibility
• •Transparency & Authenticity
• •Passion & Conviction
• •Customer Joy & Satisfaction

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the story of Greek origin, family tradition, and the artisanal nature of the product. This builds trust and differentiates the brand.
• •Highlight Quality & Health Benefits Clearly: Use specific, positive language when describing the olive oil’s characteristics (e.g., "high polyphenol," "low acidity," "vibrant taste," "rich in antioxidants"). Explain what these mean for the consumer in terms of taste and health.
• •Maintain an Elegant and Passionate Voice: Use descriptive and evocative language that conveys the premium nature of the oil and the passion behind its creation. Avoid overly casual or generic terms.
• •Be Educational Without Being Preachy: Share knowledge about olive oil quality, uses, and benefits in an accessible and engaging way. Position the brand as a knowledgeable and trustworthy source.
• •Incorporate a Sense of "Living Well": Connect the product to a broader lifestyle of health, enjoyment, and appreciation for quality. Use phrases that evoke sensory pleasure and well-being.

Social Perception

Premium & High-Quality, Trustworthy & Authentic, Healthy Choice, Artisanal & Special, Aesthetically Pleasing

Copy Examples

• •Headline: Taste the Legacy. Experience Opus Oléa. Body: From our family groves in Greece, tended for over 175 years, comes an extra virgin olive oil rich in tradition and vibrant flavor. Opus Oléa: high in health-boosting polyphenols, crafted with passion.
• •Headline: Elevate Your Everyday. Body: Discover the award-winning taste of Opus Oléa. Our single-origin Koroneiki olives yield a golden oil with notes of fresh herbs and a peppery finish – a testament to its purity and high antioxidant levels. Drizzle, savor, and live well.
• •Headline: More Than Olive Oil. It's a Health Ritual. Body: Start your day with the pure goodness of Opus Oléa. Naturally high in polyphenols and produced without chemicals, our extra virgin olive oil supports your well-being from the inside out. Feel the difference quality makes.
• •Headline: The Secret Ingredient? Authenticity. Body: Opus Oléa is sustainably farmed and traditionally crafted by the hands that know it best. Experience the true taste of Greece, bottled with integrity and delivered with care. From our grove, to your table.
• •Headline: Gift the Taste of Greek Sunshine. Body: Beautifully bottled and bursting with flavor, Opus Oléa is the perfect expression of care. Share the exquisite taste and health benefits of our premium, high-polyphenol extra virgin olive oil with those you cherish.