Brand Tone

Poetic, Chaotic, Absurdist, and Intense. Self-aware and darkly humorous, blending high-minded literary and historical references with a "filthy," guttural earthiness. The language is often theatrical and provocative, balancing intellectualism and primal energy to create a tone that is both "completely bizarre yet immediately familiar."

Brand Values

• •Artistic Unpredictability
• •Visceral Honesty
• •Chaotic Catharsis
• •Wry Intelligence
• •Iconoclasm

Best Practices

• •Embrace Dichotomy: Always balance high and low culture. Pair poetic, literary language with raw, visceral, or self-deprecating words.
• •Use Theatrical & Absurdist Humor: Frame announcements and descriptions in dramatic, slightly absurd language. Talk about gigs as "sermons" or "rituals" and describe love songs in terms of consumption and desperation.
• •Maintain a Hint of Menace: The tone should always feel slightly unhinged and unpredictable, "always at the peril of derailing." Use words that suggest chaos, danger, and intensity.
• •Write with Lyrical Cadence: Structure captions and short texts with a certain rhythm. Use punchy, evocative phrases and wry one-liners that echo the band's lyrical style.
• •Be Confidently Cryptic: Don't over-explain. Maintain an air of mystery and allow the audience to interpret the beautiful, chaotic mess for themselves.

Social Perception

Opus Kink is overwhelmingly perceived as an elite, exciting, energetic, and unmissable live band in the UK, with shows seen as a "shamanic frenzy." They are praised as genre-bending innovators for their originality and unique sound, standing out as a "breath of fresh air." They are seen as "filthy" and "grotesque," a perception they lean into, which is tied to their lyrical content, the anarchy of their gigs, and their "sexy, anti-sexy" aesthetic. This is considered part of their core appeal. They are also respected as a "band's band" with a devoted, cult-like following that appreciates their complexity and refusal to compromise.

Copy Examples

• •Let's get unreasonable. Join us for a sermon of sweat and noise at [Venue] on [Date]. We promise to behave. We promise to lie. Tickets available now to witness the glorious mess.
• •Our new love song, 'I Wanna Live With You,' is out now. It's about the romantic urge to consume and be consumed entirely. A slice of gutter-pop for your dysfunctional heart. Listen before it's too late.
• •Adorn your flesh with our sigils. New shirts in the store. Perfect for church, state functions, or dissolving into the pit of joy. Welcome to the fold.
• •Thank you for joining our descent into the maelstrom this year. You listened, you writhed, you understood. For your troubles, you have our eternal, squalid gratitude. See you next year for more bad decisions.
• •Opus Kink: A six-headed beast from Brighton serving horn-fuelled filth-funk. We make music for the profane and the profound, a soundtrack for letting your hair down and finding peace in the unreasonable, squalid indifference of the universe. It's a party at the end of the world. You're invited.