Brand Tone

The brand employs a unique dual-tone voice: Luxurious & Sophisticated (for charcuterie) and Bold & Playful (for cookies and general marketing), often blending them.

Brand Values

• •Quality & Craftsmanship
• •Customer Experience
• •Female & Black Entrepreneurship
• •Bold Self-Expression
• •Community Connection

Best Practices

• •Segment Your Tone: Clearly define which tone of voice applies to which product line. Use the "Luxurious & Sophisticated" voice for charcuterie and the "Bold & Playful" voice for cookies. When speaking of the brand as a whole, it's effective to blend them.
• •Maintain Quality in Visuals: Your visuals must always align with the "Opulent" promise. Even when the copy is playful, the photography and videography should remain high-quality and aesthetically pleasing.
• •Know Your Platform: Adapt the tone for the channel. Keep Instagram and formal communications more sophisticated, while leaning into the playful, edgy voice on TikTok and in cookie-specific marketing. Facebook can be a blend of both.
• •Embrace the Duality in Your Bio: Your social media bios should capture the dual-tone immediately. A phrase like "Luxury Charcuterie with a side of attitude" or "Your go-to for elegant grazes and outrageously good cookies" sets the expectation perfectly.
• •Let Customer Voices Reinforce the Brand: Encourage and share user-generated content. When customers post pictures of their beautiful boards at elegant parties or rave about the delicious, fun cookies, it authentically validates both sides of your brand personality.

Social Perception

Opulent Grandeur Grazing is perceived as a high-quality, premium provider that is creative, unique, professional, and reliable. It is strongly associated with special occasions and celebrations.

Copy Examples

• •Artistry you can taste. Our signature Grandeur Board is a curated symphony of artisan cheeses, hand-selected charcuterie, and seasonal accompaniments. Elevate your next gathering from simple to unforgettable.
• •Why choose between elegant and edgy? At OGG, we deliver both. Our luxurious grazing boards create the centerpiece for your memories, while our BigAZZZ Cookies bring the attitude. Ready to get down with OGG?
• •(Video showing a cookie being dunked in milk) You heard of Netflix and chill, but are you ready for cookies and chaos? Our Raunchy Reece's Delight is the only snack you need. 😉 #OpulentBigAzzzCookie #CookieLover
• •An Invitation to Indulgence. This season, allow Opulent Grandeur Grazing to cater your moments of connection. Discover our exclusive collection of holiday-themed grazing boxes, designed to be shared and savored.
• •Yeah, they're big. And they're ridiculously good. Sink your teeth into our new line of Opulent BigAZZZ Cookies. We dare you to eat just one.