Brand Tone

Descriptive and Evocative, Informative and Helpful, Enthusiastic and Passionate, Accessible and Value-Oriented, Customer-Focused

Brand Values

• •Affordable Luxury
• •Authenticity
• •Quality
• •Customer Satisfaction
• •Discovery and Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., luxurious yet accessible, exotic yet familiar), and specific vocabulary to use or avoid. Share this with anyone creating content.
• •Focus on Sensory Language: When describing perfumes, use vivid and evocative words that appeal to the sense of smell and paint a picture of the fragrance experience (e.g., "velvet woods," "juicy peaches," "warm spice").
• •Highlight Value Proposition Consistently: Always weave in the core message of affordable luxury and high quality without overspending.
• •Maintain Authenticity and Transparency: Be clear about products being "inspired by" designer brands where applicable, and always be honest in product descriptions.
• •Engage with Enthusiasm, Especially on Social Media: Use emojis, exclamation points (appropriately), and an energetic tone in social media posts to reflect passion for the products and connect with the audience, similar to their TikTok presence.

Social Perception

Positive Customer Reviews, Value for Money, TikTok Presence, Mixed Feedback on Specific Scents/Blind Buys, Marketplace Seller Reviews

Copy Examples

• •Unveil Your Signature Scent. Discover the allure of Arabian luxury with our exquisite perfume collection. Rich, captivating, and surprisingly affordable.
• •Why just smell good when you can smell unforgettable? Opulensi brings you long-lasting, unique fragrances that tell your story. Experience the magic of oudh and exotic spices.
• •Tired of overpriced designer perfumes? Get the same opulent experience for less. Our brand-inspired fragrances are crafted for a lasting impression, not a lasting dent in your wallet.
• •From Fresh & Floral to Warm & Woody, Find Your Perfect Match. Explore our curated selection of authentic Arabian perfumes and let our detailed scent guides lead you to your new obsession. #Opulensi #ArabianPerfume
• •As Seen on TikTok! ✨ Indulge in the viral scents everyone's talking about. Stunning fragrances, beautiful bottles, and prices that will make you smile. Shop now and get 10% off your first order!