Tono de Marca

trendy, accessible, and confident

Valores de Marca

• •Affordability & Value
• •Quality & Durability
• •Style & Trend-Consciousness
• •Customer Trust & Social Proof
• •Sustainability & Empowerment

Mejores Prácticas

• •Lead with the "Waterproof" Promise: This is the brand's strongest unique selling proposition. It should be mentioned frequently across product descriptions, ads, and homepage copy to build confidence and differentiate from competitors.
• •Use "Action" and "Trend" Language: Incorporate dynamic and trendy terms like "Build," "Stack," "Layer," "Vibe," and "Aesthetic." This keeps the tone modern and speaks directly to a fashion-forward audience.
• •Always Highlight Value: Whether it's a "BUY 2 GET 3" offer, a "Jewelry under €25" callout, or a "Free Shipping" banner, the copy should consistently remind customers of the brand's affordability.
• •Incorporate Social Proof: Regularly mention the 8000+ customer count and high Trustpilot rating in ad copy, emails, and on-site banners to reinforce trustworthiness and quality.
• •Maintain a Confident & Simple Voice: The tone is not overly poetic or descriptive. It's direct, confident, and simple, like a stylish friend giving good advice. Copy should be easy to read and get straight to the point (e.g., "Durable. Waterproof. Stylish.").

Percepción Social

largely positive. Customers are likely drawn to the strong value proposition: trendy, waterproof jewelry at a low cost. The concept of "The jewelry take-away" resonates with a desire for instant gratification and effortless style. The focus on durability and waterproof qualities is a key differentiator, leading to positive reviews. The perception is that of a smart, modern, and reliable brand for everyday fashion accessories.

Ejemplos de Copy

• •Pool day? No problem. Your life isn’t limited to dry land, and your jewelry shouldn’t be either. Our 100% waterproof stainless steel pieces are made for every day, from the gym to the beach. Live in your layers, worry-free.
• •Your Stack, Your Story. Don't just wear jewelry. Build it. Layer it. Stack it. Our collection is designed to be mixed and matched for that perfect "cool girl" aesthetic you see all over Pinterest. Start building your signature stack today.
• •It's a "Buy 2, Get 3" Kind of Day. Treat yourself (and then some). For a limited time, when you buy any two pieces, we'll give you the third one FREE. It’s the perfect excuse to finally create that jewelry stack you’ve been dreaming of.
• •8,000+ happy customers and counting! See why everyone is loving our tarnish-free, live-in-it jewelry. Rated 4.7 stars on Trustpilot.
• •More Than Just Jewelry. Founded in 2024, Opulaire was born from a passion for accessible, lasting style. As a woman-owned brand, we believe in confidence you can wear. That’s why we create bold, waterproof jewelry that empowers your everyday look without breaking the bank.