Brand Tone

professional, knowledgeable, and caring

Brand Values

• •Customers First: Prioritizing premium customer service and building long-lasting relationships.
• •Premium Optical Expertise: Delivering the highest quality eye care with certified optometrists and a team of experts.
• •Innovation Driven: Constantly expanding and offering developed services in line with advances in eye-care technology.
• •Breaking Barriers: Aiming to overcome market challenges and continue to expand.
• •Community Values: A strong sense of responsibility towards supporting the community's visual needs.
• •Legacy and Trust: Building on a family tradition of providing quality vision care since 1948.
• •Quality Products: Offering superior product lines and maintaining international standards.

Best Practices

• •Emphasize Expertise and Heritage: Consistently weave in the brand's long history (since 1948) and the expertise of their certified optometrists to build trust and authority.
• •Maintain a Caring and Customer-Centric Approach: Use language that shows empathy and a genuine interest in the customer's well-being and visual needs. Phrases like "we're here to help," "your vision is our priority" reinforce this.
• •Balance Professionalism with Modernity: While highlighting clinical expertise, ensure the language is also accessible and incorporates a sense of style, especially when discussing frames and fashion aspects. Referencing their "Look Book" or "Home Brand" can achieve this.
• •Highlight Innovation and Quality: Clearly communicate the use of advanced technology and the high quality of products and services offered, referencing "international standards" where appropriate.
• •Be Clear, Concise, and Informative: Provide valuable information about eye health, products, and services in a way that is easy for the customer to understand, avoiding overly technical jargon unless explained. Offer clear calls to action.

Social Perception

reputable and established leader in high-end optical services and vision care in Lebanon

Copy Examples

• •Headline: See the World Clearly. Experience a Legacy of Care. Body: Since 1948, Optique et Vision has been dedicated to your precious sight. Our expert optometrists and curated eyewear collections offer a world of choices for your vision correction and style. Book your consultation today and love your eyes. Call to Action: Discover Your Vision
• •Headline: Innovation in Sight. Style in Focus. Body: From advanced lens technology to the latest designer frames and our exclusive 'Framed!' Lebanese Home Brand, Optique et Vision brings you the future of eye care. Explore our e-shop or visit us for a personalized experience. Call to Action: Shop What's New
• •Headline: More Than Just Eyewear. It's Your Vision, Perfected. Body: At Optique et Vision, we believe that premium eye care goes hand-in-hand with exceptional service. Our family is committed to yours, ensuring you receive the best advice, tailored solutions, and a memorable experience. Call to Action: Meet Our Experts
• •Headline: Can't Come to Us? We'll Bring Expert Vision Care to You. Body: Your eye health is our priority. Optique et Vision offers convenient home services, bringing our expertise and a selection of eyewear directly to your doorstep. Because everyone deserves to see their best. Call to Action: Learn About Home Visits
• •Headline: Unlock Your Potential with Optimal Vision and Hearing. Body: Optique et Vision is your trusted partner for comprehensive eye care and hearing aid solutions. We combine decades of expertise with cutting-edge technology to enhance your quality of life. Call to Action: Explore Our Services