Brand Tone

Professional yet Approachable, Informative and Educational, Reassuring and Trustworthy, Client-focused and Caring

Brand Values

• •Client Well-being
• •Personalization
• •Innovation and Technology
• •Results-Oriented
• •Professionalism and Expertise
• •Safety and Trust
• •Education

Best Practices

• •Always Prioritize "Well-being" and "Personalization": Every piece of copy should subtly or overtly reinforce that the client's overall well-being and unique needs are central to the clinic's philosophy.
• •Balance Professionalism with Warmth: Use clear, confident language to describe services and technology, but infuse it with welcoming and empathetic words to make the clinic feel approachable.
• •Focus on "Natural and Lasting Results": Emphasize the quality and durability of the outcomes, appealing to clients looking for effective and sustainable solutions, not just quick fixes.
• •Educate and Empower: Incorporate informative elements that help clients understand the treatments and their benefits, positioning the brand as a knowledgeable and trustworthy resource.
• •Maintain a Confident yet Reassuring Voice: Address potential client concerns proactively (as seen in their BBL article) and speak with authority about their expertise while always prioritizing client comfort and safety.

Social Perception

Positive Customer Experiences, Reputable Local Clinic, Focus on Quality and Care, Seen as a Partner

Copy Examples

• •Headline: Rediscover Your Radiance. Naturally. Body: At Option Dermasanté, we blend advanced aesthetic technology with a truly personal touch. Let us be your partner in achieving lasting, beautiful results that feel uniquely you. Book your complimentary consultation in Sherbrooke today.
• •Headline: Your Goals, Our Expertise. Real Results. Body: Tired of one-size-fits-all solutions? We believe in a bespoke approach to skincare and aesthetics. Our experienced Sherbrooke estheticians are dedicated to understanding your needs and delivering visible, confidence-boosting outcomes.
• •Headline: Invest in Your Well-being. Advanced Care You Can Trust. Body: Experience the Option Dermasanté difference. We are committed to providing innovative treatments in a safe, welcoming environment, ensuring your comfort and satisfaction every step of the way. Discover your best skin with Sherbrooke's trusted aesthetic professionals.
• •Headline: More Than a Treatment, It's a Partnership. Body: We're not just about procedures; we're about your journey to enhanced well-being. Option Dermasanté in Sherbrooke offers expert advice, cutting-edge technology, and a caring team dedicated to helping you look and feel your absolute best.
• •Headline: Unlock Lasting Confidence with Tailored Aesthetic Solutions. Body: From advanced laser hair removal to rejuvenating skin therapies, our Sherbrooke clinic provides personalized treatments designed for concrete and natural results. Let's create your unique path to radiance together.