Brand Tone

Professional, Passionate, and Trustworthy

Brand Values

• •Authenticity
• •Trust and Security
• •Curation and Quality
• •Passion for Horology

Best Practices

• •Lead with the Narrative: Every watch has a history. Start product descriptions and social media posts by framing the watch within its historical context or unique story. Use phrases like "A piece of history," "The story behind the dial," or "From an era of...".
• •Balance Passion with Precision: Combine evocative, emotional language ("irresistible design," "magic of craftsmanship") with specific, technical details (caliber numbers, case dimensions, service notes). This demonstrates both passion and expertise.
• •Emphasize Trust in Every Communication: Consistently mention the one-year warranty, authenticity guarantee, and secure shipping in relevant places like product pages, FAQs, and checkout processes to reassure customers.
• •Maintain a Uniform Visual Identity: Ensure all photography on the website and social media is of a consistent high quality—well-lit, detailed, and focused on the watch itself without distracting backgrounds. This reinforces the brand's professionalism and premium nature.
• •Use the "Curated" and "Handpicked" Language: Regularly use terms like "curated selection," "handpicked," and "our finds" to reinforce the brand’s positioning as an expert filter in a crowded market, not just another large-scale retailer.

Social Perception

Highly Reputable and Reliable

Copy Examples

• •The spirit of the racetrack, captured in steel. This Heuer Autavia from '74 isn't just a watch; it's a piece of racing history. With its iconic cushion case and vibrant dial, it represents an era of bold design and daring speed. Fully serviced by our watchmakers and ready for its next chapter. Discover the story on your wrist. #HeuerAutavia #VintageHeuer #Optionata
• •More Than a Watch. A Legacy. Handpicked vintage timepieces, guaranteed authentic and ready to continue their story with you. Welcome to Optionata.
• •New Arrivals: A Curated Selection of Omega & Longines Classics
• •Powered by the legendary calibre 564, this 1968 Constellation is a masterclass in chronometer-grade precision and Gérald Genta's design genius. The 'C-shape' case wears comfortably, while the pie-pan dial offers a depth that modern watches rarely match. A true collector's piece, backed by our one-year warranty.
• •It started with a passion for hidden treasures. Today, we bring that same passion to every watch we find. We avoid intermediaries, ensuring fair prices. We service every timepiece, ensuring quality. We guarantee every story, ensuring authenticity. That is the Optionata promise.