Brand Tone

Approachable, Passionate, Quality-Focused, Community-Oriented, Direct

Brand Values

• •Quality
• •Value/Affordability
• •Customer Satisfaction & Service
• •Passion for Sports/Community Support
• •Innovation & Development
• •Authenticity & Connection

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (approachable, passionate, quality-focused, community-oriented, direct) with clear examples of "do's and don'ts" for language, sentence structure, and common phrases.
• •Prioritize "Quality" and "Value": Consistently weave in messages about the high quality of materials and construction, alongside the excellent value for money offered, as these are core to their stated brand.
• •Emphasize Community and Passion: Share stories of supported teams, highlight the joy of sport, and use language that resonates with the passion athletes and fans feel. Refer to their heritage and mission to "enrich lives."
• •Be Approachable and Supportive: Use clear, encouraging language. When addressing customer service or custom orders, maintain a helpful and collaborative tone. Avoid overly technical jargon where simpler terms suffice.
• •Show, Don't Just Tell, with Testimonials and Actions: Continue to leverage genuine customer testimonials and showcase community involvement (like sponsorships or staff development) to reinforce the brand values in a tangible way.

Social Perception

Established UK Brand (especially in Rugby), Provider of Quality Gear, Go-to for Teamwear, Supportive of Local Sports

Copy Examples

• •Headline: Gear Up, Game On! Your Best Performance Starts with Optimum. Body: From grassroots heroes to seasoned pros, Optimum Sport delivers the quality kit you need to conquer the field. Unbeatable value, unmatched passion. That's the Optimum promise. #OptimumSport #QualityGear
• •Headline: Built for Your Team. Designed by You. Loved by All. Body: Your club, your colours, your legacy. Create custom teamwear with Optimum that inspires pride and performs under pressure. Let's build your winning look together! #OptimumTeamwear #CustomKits
• •Headline: More Than Just Sportswear – It's a Commitment to Your Game. Body: Since 1996, we've been kitting out athletes with performance-driven gear that doesn’t break the bank. Feel the Optimum difference, from the training ground to the final whistle. #Since96 #SportsPassion
• •Headline: Trusted by Clubs, Chosen by Players. Optimum Quality You Can Rely On. Body: We're proud to support clubs like the Swinton Lions & Lionesses with top-tier equipment. Experience the same dedication to quality and performance with every Optimum product. #CommunitySport #RugbyReady
• •Headline: Don't Let Kit Hold You Back. Optimum Value. Peak Performance. Body: Get the high-quality sports apparel and equipment you deserve at prices that make sense. Play harder, train smarter, and look the part with Optimum Sport. #ValueInSport #AthleteFocused