Tono de Marca

Promotional and Urgent; Aspirational but Accessible; Direct and Simple

Valores de Marca

• •Value for Money
• •Style and Trend-Consciousness
• •Simplicity

Mejores Prácticas

• •Lead with the Deal: Always front-load your copy with the promotion or discount. The brand's primary appeal is the price, so make it the hero of every message.
• •Use Urgency-Driven Language: Incorporate words and phrases like "Now," "Limited Time," "Don't Miss Out," "Sale Ends Soon," and "While Supplies Last" to encourage immediate purchases.
• •Keep it Visually Focused: Pair simple, direct copy with strong product imagery. The copy should complement the visual, not describe it in excessive detail. Use style-oriented keywords like "Sleek," "Bold," "Vintage," and "Modern."
• •Emphasize Aspiration within Reach: Use aspirational words ("Premium," "Exclusive," "Luxe") but immediately follow up with the accessible price point. This combination is key to the brand's identity.
• •Maintain Simplicity Across Platforms: If the brand expands to social media, maintain the same direct, promotion-focused tone. Avoid long, story-driven captions and focus on clear, concise calls to action that lead directly to the sale.

Percepción Social

Practically non-existent external social perception; limited to website visitors who likely perceive it as a generic, online-only discount retailer for sunglasses; potentially viewed as a small-scale or new operation due to lack of social proof and informal contact methods, which may impact trust.

Ejemplos de Copy

• •High-Fashion Looks, Unbelievable Prices. Find Your Perfect Pair in Our Biggest Sale of the Season.
• •The Retro Classic. Inspired by timeless icons, built for today's trendsetters. Get the look you love for less. Was ₹3,999, Now Only ₹1,099.
• •🔥 Don't Miss Out! Exclusive Styles up to 75% Off.
• •Shop the Sale" or "Claim My Discount
• •Double the Style, Half the Price. Grab a pair for every look. Add two to your cart and the second is on us!