Brand Tone

Supportive & Empowering, Scientific & Trustworthy, Caring & Accessible, Positive & Aspirational, Confident & Reassuring

Brand Values

• •Health & Vitality
• •Empowerment
• •Science & Efficacy
• •Quality & Purity
• •Transparency & Trust
• •Customer Support
• •Holistic Well-being
• •Sustainability & Global Well-being

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your brand's tone (e.g., Supportive, Empowering, Scientific, Trustworthy, Caring, Accessible, Positive, Aspirational) and provide "do's and don'ts" for language. For Optimal Human, "do" use words like "empower," "vitality," "scientifically-backed," "ally," "potential." "Don't" use overly casual slang or make unsubstantiated claims.
• •Prioritize "Human" Language: Write as if you're speaking to a knowledgeable friend who cares about their well-being. Avoid overly technical jargon where possible, and when used, explain it clearly. The website already does this well by stating "We are humans, speaking to humans."
• •Emphasize Benefits and Empowerment: Focus on how the products help the customer achieve *their* goals and reach *their* full potential, rather than just listing features. Frame copy around the "journey to achieving and maintaining peak health."
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in emails, on any future social media, and in product descriptions is aligned. This builds recognition and trust.
• •Be Authentic and Transparent: Reflect the brand's core values of transparency and trust in all communications. If discussing scientific backing, be prepared to substantiate it. Acknowledge that wellness is a personal journey.

Social Perception

The brand aims to be perceived as a trustworthy and effective partner in achieving optimal health. The variety of entities using the "Optimal Human" name could lead to some public confusion if not clearly differentiated.

Copy Examples

• •Headline: Unlock Your Full Potential. Fuel Your Body with Optimal Human. Body: Tired of nutritional gaps in your fast-paced life? At Optimal Human, we're more than just supplements; we're your dedicated allies in achieving peak physical and mental vitality. Our scientifically-backed formulas, crafted with the highest quality natural ingredients, are designed to empower you to live life to the fullest. Discover the Optimal Human difference today.
• •Social Media Post: Ready to elevate your well-being? Optimal Human provides targeted, scientifically-backed nutrition to help you thrive. From enhanced gut health to a boosted immune system, we’re here to support your journey to your best self. What are your wellness goals this month? #OptimalHuman #WellnessJourney #ScienceBackedNutrition
• •Product Description Snippet (for a multivitamin): Your daily foundation for peak performance. Optimal Human’s Essential MultiV is packed with rigorously researched vitamins and minerals to fill nutritional gaps and enhance your overall well-being. Non-GMO, gluten-free, and made in the USA – because your health deserves transparency and trust.
• •Email Subject: Partner with Science for Your Best Health Yet. Body: At Optimal Human, we believe achieving your peak health shouldn't be a solo mission. Our commitment is to provide you with scientifically formulated supplements that deliver real results. Explore our range, from cognitive enhancers to immune supporters, and let us be your partner in wellness.
• •Website Banner: Experience the Power of Purity & Effectiveness. Optimal Human: Your trusted source for scientifically backed supplements, designed for your optimal life.