Tono de Marca

Aspirational yet Accessible, Customer-Centric and Caring, Professional and Trustworthy, Fashion-Forward and Trendy, Enthusiastic and Engaging

Valores de Marca

• •Customer Satisfaction
• •Quality
• •Value for Money
• •Professionalism
• •Innovation
• •Fashion and Style
• •Accessibility/Inclusivity

Mejores Prácticas

• •Develop a Brand Voice Guide: Document OPTILOOK's tone characteristics (e.g., "Aspirational yet Accessible," "Customer-Centric," "Fashion-Forward," "Professional"). Include "do's and don'ts" for language, specific phrases to use or avoid, and examples of on-brand copy. This ensures everyone writing for the brand is aligned.
• •Understand Your Audience Segments: While maintaining an overall tone, slightly adapt the emphasis for different platforms or customer segments. For instance, Instagram might be more casual and visual, while website product descriptions might be more detailed and benefit-oriented, but both should reflect the core values of style, quality, and care.
• •Emphasize Benefits with a Stylish Flair: Don't just list product features; explain how they benefit the customer in a way that aligns with being fashion-conscious and quality-driven. Instead of "Durable frames," try "Crafted for lasting style and everyday confidence."
• •Be Genuinely Helpful and Professional: In all communications, from ad copy to customer service responses, ensure the tone is supportive, knowledgeable, and reflects the "exceptional customer care" promise. Use clear, positive language.
• •Review and Refine Regularly: Periodically review all marketing copy across different channels to check for consistency with the defined brand tone. Gather feedback (internal and, if possible, external) to see if the intended tone is being perceived correctly and make adjustments as needed.

Percepción Social

Local Go-To, Online Provider, Style-Conscious Choice, Reliable

Ejemplos de Copy

• •Headline: See the World in Style. Your Budget Stays Happy. Body: At OPTILOOK, we believe exceptional eyewear shouldn't break the bank. Discover our latest collection of trend-setting frames and high-quality lenses, all designed with your unique look and wallet in mind. Because looking good should feel good too.
• •Headline: More Than Just Glasses, It's Your OPTILOOK. Body: Your eyewear is an extension of you. That's why our dedicated team is here to provide exceptional care and professional advice, helping you find the perfect pair that expresses your style and meets your vision needs. Step into your confidence.
• •Headline: From Premium Designs to Everyday Essentials – We’ve Got Your Eyes Covered. Body: Why choose between quality and value? OPTILOOK offers an innovative range of eyeglasses, sunglasses, and contact lenses, ensuring you get the best of both. Explore our curated collections and experience the difference.
• •Instagram Post Caption: Hello, sunshine! ☀️ Elevate your look with our new collection of statement sunglasses. Designed to turn heads and protect your eyes. What style defines you? Share in the comments! #OptilookStyle #NewCollection #EyewearFashion
• •Website About Us Snippet: Since 2006, OPTILOOK has been Karachi's trusted partner for high-quality, fashionable eyewear. Our mission is simple: to provide you with exceptional service, professional expertise, and an innovative selection that offers incredible value. We're not just selling glasses; we're helping you find your perfect OptiLook.