Brand Tone

Professional, trustworthy, caring, expert, family-oriented, clear, and informative.

Brand Values

• •Heritage and Experience
• •Family and Community
• •Quality and Craftsmanship
• •Innovation
• •Personalized Care

Best Practices

• •Emphasize Family and Heritage: Consistently weave the story of the family's long-standing history and commitment into your copy.
• •Highlight Expertise and Innovation: Balance tradition with modern advancements by mentioning your experienced optometrists and technological capabilities.
• •Use a Warm and Professional Voice: Maintain a tone that is both knowledgeable and approachable, making customers feel comfortable and confident in your services.
• •Focus on Personalized Solutions: Frame your products and services as solutions tailored to the individual needs and style of the customer.
• •Showcase Quality and Craftsmanship: Regularly feature your in-house workshop and the high-quality materials and brands you offer to reinforce your commitment to excellence.

Social Perception

Reputable and established optician, reliable for high-quality eyewear and expert eye care, well-regarded, trustworthy, professional, and community-involved.

Copy Examples

• •A Legacy of Clear Vision, A Future of Style. For over 45 years, our family has been dedicated to caring for yours. Discover our heritage of expert eye care and explore our collection of timeless and contemporary frames.
• •Crafted for You, by Our Family. From our in-house workshop to our personalized fittings, every detail is handled with care. Experience the difference that true craftsmanship and a passion for optics make.
• •See the World Through a New Lens. As pioneers in multifocal technology, we offer innovative solutions for your vision needs. Let our experts guide you to the perfect lenses for a clearer, more comfortable life.
• •More Than Just Glasses, It's a Statement of You. With over 40 handpicked designer and artisanal brands, find the frames that express your unique style. Our team is here to help you discover the perfect fit.
• •Your Vision is Our Focus. We believe in a personal approach to eye care. Schedule your appointment today and let our family of optometrists provide you with the dedicated attention you deserve.