Brand Tone

sophisticated, professional, and passionate

Brand Values

• •Exclusivity
• •Quality
• •Originality and Individuality
• •Innovation
• •Personalized Service

Best Practices

• •Maintain an elevated but approachable language: Always use vocabulary that reflects sophistication and quality ("exclusive", "design", "cutting-edge") without sounding arrogant. The passion for the product should make the tone accessible.
• •Tell the story behind the brands: Don't just show the product. Create content that explains the philosophy of the designers they sell, the materials they use, or the inspiration behind a collection. This reinforces the value of exclusivity and craftsmanship.
• •Focus on the "Why" and not just the "What": Instead of saying "We sell Kaleos glasses," it's better to communicate "We bring the boldness and color of Kaleos so your gaze breaks with the conventional." Connect the product with the customer's identity.
• •Use social proof elegantly: Share positive customer reviews, but integrate them into the brand's narrative. Frame testimonials as confirmation of their values (exclusivity, service, quality).
• •Be consistent across all channels: From responding to an Instagram comment to describing a product on the website, the sophisticated, professional, and passionate tone must be uniform. This builds a coherent and recognizable brand.

Social Perception

opticasojo is perceived as a highly positive, high-end, and trustworthy optical store in Elche. Customers view it as the ideal place to find unique and designer glasses not available in conventional optical chains. High customer ratings (5/5) confirm that the in-store experience meets or exceeds expectations set by its brand image. It is valued for its professionalism, friendly service, and the quality of its product catalog.

Copy Examples

• •Art isn't just hung on walls, it's also worn in your gaze. Discover the new collection from [Brand Name], where every frame is a statement of intent. Because your style is unique, your glasses should be too. #opticasojo #ExclusiveDesign #DesignerGlasses #Elche
• •Tired of always seeing the same glasses? At opticasojo, we believe exclusivity is true luxury. We hand-select designers from around the world so you can find that unique piece that speaks of you. Come visit us and discover why not all of us are the same. #PerfectGaze #Exclusivity #opticasojo
• •Your vision deserves the best. And your style, too. At opticasojo, we fuse the most advanced technology for your eye care with the most original and beautiful frames in the world. Book your appointment with our specialists and start seeing the world through new eyes. #VisualHealth #UniqueStyle #OpticalInnovation
• •Subject: An exclusive invitation for your eyes Body: Hello [Customer Name], as a lover of design and quality, we want to exclusively invite you to our [Brand Name] presentation event. Come discover unique pieces and enjoy a different experience. We look forward to seeing you on [Date] at our optical store in Elche. Because a gaze like yours deserves special treatment.
• •“I found the glasses I didn't know I was looking for.” Thank you, [Customer Name], for your words. It inspires us to help you find the perfect accessory for your gaze. ✨ #HappyCustomers #opticasojo #UniquePersonality #Elche