Brand Tone

Expert & Professional

Brand Values

• •Expertise
• •Quality
• •Customer Service & Personalization
• •Passion & Community

Best Practices

• •Lead with Expertise
• •Focus on Solutions, Not Just Products
• •Maintain a Professional, Not Elitist, Tone
• •Leverage Community and Passion
• •Be Direct and Informative

Social Perception

Trustworthy and Reputable, Knowledgeable Resource, Niche Specialist

Copy Examples

• •Illuminate the deep with precision. The Kraken KR-S160 Strobe isn't just about power; it's about control. With a guide number of 30 and a wide 1100 beam angle without a diffuser, it delivers the clean, even light that professionals demand. The circular flash tube ensures a soft, natural look for your subjects. Built for the most demanding environments, this is the tool you need to translate your underwater vision into a stunning reality.
• •Your Vision, Realized. From the Pacific Northwest to the world's most remote reefs, we provide the expertise and professional-grade gear to capture the perfect shot. Build your system with us.
• •Technical Review: Is the Nauticam MWL-1 the Game-Changing Lens You've Been Waiting For?
• •We're more than a store; we're your dive partners. Founded by lifelong photographer Jack Connick, Optical Ocean Sales was born from a passion for exploring the world beneath the waves. We've spent thousands of hours underwater, testing the gear we sell in real-world conditions. That's why our advice is more than a sales pitch—it's a trusted recommendation from one photographer to another.
• •New Gear Alert & Pro Tips for Cold Water Shooting