Brand Tone

Professional, Aspirational, and Trustworthy

Brand Values

• •Excellence
• •Integrity
• •Passion
• •Authenticity
• •Customer Centricity

Best Practices

• •Always Emphasize Authenticity: In product descriptions, ads, and social media posts, consistently use terms like "100% authentic," "guaranteed original," or "verified genuine." This directly addresses the primary concern of buyers in the luxury market.
• •Use Aspirational and Evocative Language: Align the copy with the luxury products being sold. Use words like "curated," "iconic," "elevate," "signature," and "unmistakable" to create a sense of exclusivity and high fashion.
• •Showcase Social Proof Relentlessly: Integrate customer testimonials into marketing materials beyond the website. Use quotes like "Impeccable service!" and "Found a model I couldn't find anywhere else!" in ad copy to build immediate trust.
• •Highlight the Hybrid Business Model: Frequently mention both the "online store" and the "Varcaturo location" to reinforce credibility. This demonstrates that the brand is an established, physical entity, which increases customer trust.
• •Maintain a Unified Voice: While the format may change, the core message of "trustworthy luxury" should be consistent across all platforms. The tone should remain professional and passionate, whether in a polished Instagram caption or a friendly Facebook reply.

Social Perception

The public perceives Optical Incanto as a reliable and high-quality retailer of authentic luxury eyewear. The numerous positive customer testimonials, which highlight fast shipping, original products, and excellent service, establish a strong reputation. The combination of a physical store with a robust online presence further solidifies its image as a legitimate and established business, not just another online seller.

Copy Examples

• •Authenticity You Can See. Style You Can Feel. Discover curated collections from Prada, Gucci, and Versace, backed by our commitment to quality and impeccable service.
• •Iconic design, guaranteed authentic. Elevate your style with the latest from Gucci, available now. We found the model you've been searching for. #GucciEyewear #LuxuryStyle #OpticalIncanto
• •Tired of searching for authentic designer sunglasses? Your search ends here. Optical Incanto offers verified original eyewear with the fast shipping and dedicated service you deserve. Shop with confidence.
• •Subject: The Finishing Touch Your Wardrobe Needs. Inside: Exclusive arrivals from Versace and the promise of 100% authenticity and satisfaction. Experience the Optical Incanto difference.
• •That feeling when you unbox the REAL deal. ✨ Fast shipping and 100% authentic sunglasses from Optical Incanto. #unboxing #designerfashion #pradasunglasses #eyewear