Brand Tone

approachable, informative, and value-driven

Brand Values

• •Affordability
• •Quality
• •Convenience
• •Customer Empowerment

Best Practices

• •Lead with Value: Always highlight the benefit to the customer, whether it's the affordable price, the quality of the materials, or the convenience of online shopping.
• •Maintain an Approachable Tone: Use clear, simple language. Avoid overly technical terms unless they are explained in an accessible way.
• •Be Informative and Helpful: Share tips on choosing frames, caring for glasses, and understanding different lens types. This builds trust and positions the brand as an expert.
• •Showcase Variety: Emphasize the wide range of styles, colors, and specialized eyewear available to cater to different tastes and needs.
• •Acknowledge and Address Customer Feedback: When appropriate, transparently address common concerns (like shipping times) and highlight positive reviews and user-generated content to build social proof.

Social Perception

a reliable source for affordable and stylish eyewear, seen as a smart alternative to traditional retailers, with a recognized value for money, though occasionally noted for longer shipping times.

Copy Examples

• •See and be seen. Our new collection of frames is here to help you express your unique style, without the designer price tag. #OpticalFactor #NewFrames #AffordableEyewear
• •Tired of overpaying for prescription glasses? At Optical Factor, we cut out the middleman to bring you high-quality, stylish eyewear at a fraction of the cost. Shop our collection now and see the difference. #DirectToYou #Eyewear
• •From the court to the slopes, don't let your vision hold you back. Our prescription sports goggles are designed for performance and durability. #PlayWithClarity #SportsGoggles
• •Your new look is just a click away! For a limited time, get 25% off all frames. Find your perfect pair and enjoy the savings. #Sale #Eyeglasses
• •Find the frames that fit your face and your budget. We believe everyone deserves to see the world clearly and in style. #VisionForAll #OpticalFactor