Brand Tone

Professional yet Accessible, Promotional and Informative, Community-Oriented, Fashion-Conscious

Brand Values

• •Quality and Style
• •Value/Transparency
• •Customer Service & Care
• •Accessibility
• •Community Engagement

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., professional yet accessible, fashion-conscious, informative, community-focused) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize "Style & Value": Consistently balance the messaging between showcasing fashionable, designer eyewear and highlighting the value proposition (e.g., included polycarbonate lenses, free shipping offers).
• •Be Visually Consistent: Ensure that the language used in copy complements the visual style of the website and social media (clean, modern, product-focused, with lifestyle elements).
• •Engage Authentically: When interacting with the community (online comments, local events), maintain a helpful, informative, and approachable tone that reflects genuine care.
• •Educate Subtly: Weave in educational content about eye health or lens benefits naturally within promotional or product-focused copy, rather than making it overly clinical. This reinforces expertise and care.

Social Perception

A reliable source for fashionable and quality eyewear, catering to both online shoppers and local customers needing eye exams. Emphasis on designer brands suggests they target consumers who are style-conscious and willing to invest in well-known names. Community involvement could foster a positive local perception as a business that cares about community well-being. The online presence is clean and product-focused, aiming for a modern and trustworthy image.

Copy Examples

• •Headline: See and Be Seen: Designer Eyewear, Exceptional Value. Body: Discover your perfect pair at Optical City. We offer exclusive brands and include single vision polycarbonate lenses with all prescription frames. Style, quality, and clarity—all in one place. Shop now and enjoy free shipping on orders over $100! Call to Action: Explore Collections / Book Your Eye Exam Today
• •Headline: Elevate Your Look with [Specific Designer Brand] – Now at Optical City! Body: Make a statement with the latest collection from [Specific Designer Brand]. Optical City brings you cutting-edge style and the quality you trust. Find your signature frames online or visit us for a personalized consultation. Call to Action: Shop [Specific Designer Brand] / Find Our Store
• •Headline: More Than Just Glasses: It's Your Vision, Perfected. Body: At Optical City, we believe clear vision and great style go hand-in-hand. That's why all our prescription frames come standard with quality polycarbonate lenses. Because you deserve the best. Call to Action: Learn More About Our Lenses / Browse Frames
• •Social Media Post (Image: Stylish person wearing glasses from the store): Text: Frame your world with confidence. ✨ Optical City offers a curated selection of designer eyewear to match your unique style. Plus, enjoy the lasting quality of polycarbonate lenses with every prescription pair. #OpticalCityStyle #DesignerEyewear #SeeClearly #FashionFrames Link: opticalcitystore.com
• •Community Event Promotion: Headline: Optical City Cares for [Local Community Name]! Body: We loved connecting with you at the [Event Name]! Healthy vision is key, and we're here to help. Schedule your comprehensive eye exam at our Sunrise location or explore our wide range of eyewear online. Call to Action: Book an Exam / Shop Online