Tono de Marca

Approachable Expert

Valores de Marca

• •Personalization
• •Inclusivity and Diversity
• •Expertise and Innovation
• •Authenticity and Passion
• •Fun and Self-Expression

Mejores Prácticas

• •Always anchor the copy in the core concept of being different and personalized. Start with the problem of a "one-size-fits-all" approach and present Óptica Divergente as the unique solution. Use words like "unique," "individual," "personalized," "your story," and "different."
• •When discussing technical services like visual therapy, avoid overly clinical language. Explain the "what" (the service) by focusing on the "why" (the life-changing benefit for the customer). For example, instead of "We correct saccadic movements," use "We help eyes move smoothly so reading becomes a joy, not a chore."
• •Frame eyewear as a fashion accessory and a tool for identity. Use empowering and evocative language. Create content around style choices, connecting frames to personality types, moods, and occasions, just as the website does with its collection names ("Rude & Ready," "Oversize Lovers").
• •Weave the brand's origin story of breaking away from the "status quo" into the narrative. This reinforces authenticity and connects with customers who also value independence and making their own choices. Phrases like "Be the owner of your vision" are powerful and on-brand.
• •Leverage the overwhelmingly positive vocabulary from customer reviews. Words like "attentive," "caring," "professional," and "close" are now part of your brand's proven perception. Using this language in your copy will resonate with potential customers and validate your claims of superior service.

Percepción Social

Highly Trusted Local Expert

Ejemplos de Copy

• •Why blend in when your vision is to stand out? Life's too short for boring glasses. Our 'Colores Vibrantes' collection is for those who aren't afraid to show the world who they are. Find the frame that tells your story. #ÓpticaDivergente #GafasConPersonalidad #BeDivergent
• •Is it just clumsiness or something more? Sometimes, vision problems aren't about seeing clearly, but about how the brain processes what it sees. Our personalized visual therapy helps children improve in school and in sports. It's not about 'fixing' them, it's about unlocking their full potential. Discover how we can help. [Link to blog post on child visual therapy] #TerapiaVisualInfantil #RendimientoVisual #ÓpticaDivergente
• •Your Vision is Unique. Your Optician Should Be, Too. Beyond a simple eye test. We offer personalized visual therapy and curated eyewear to fit your individual world. Welcome to Divergente.
• •We received another 5-star review! ⭐⭐⭐⭐⭐ 'An exceptional, professional, and close-knit service.' These words mean the world to us because our mission is simple: to listen, understand, and find the perfect solution for you. Thank you for trusting us with your vision! #AtenciónPersonalizada #Bueu #ExpertosEnVisión
• •You choose organic food and sustainable fashion, so why should your eyewear be any different? In a world of fast fashion, making a conscious choice matters, right down to the frames on your face. We're diving into what makes a pair of glasses truly eco-friendly and showcasing our 'Planeta Eco Chic' collection, where style meets sustainability. [Read More...]