Brand Tone

informative, direct, and aspirational, with a focus on performance and natural solutions.

Brand Values

• •Efficacy/Results
• •Natural Ingredients
• •Vitality & Well-being
• •Transparency (in ingredients)
• •Accessibility (UK focused)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (informative, aspirational, natural), including approved vocabulary, phrases to avoid, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Focus on Benefits, Supported by Features: While listing ingredients (features) is good for transparency, always tie them back to the tangible benefits for the customer (e.g., "Tongkat Ali [feature] to help boost your energy and focus [benefit]").
• •Maintain an Empowering and Positive Narrative: Frame content around achieving potential, regaining vitality, and natural solutions, rather than focusing excessively on negative symptoms in a discouraging way.
• •Ensure Scientific Accuracy (and Cite Carefully): When mentioning studies or percentage increases related to ingredients, ensure these claims are accurate and, where possible in longer formats (like blog posts or detailed product pages), reference the studies. Be mindful of advertising regulations for supplements.
• •Consistency Across All Channels: The tone used on the website should be mirrored in social media posts, email marketing, and any advertisements to create a cohesive and recognizable brand identity. Regularly audit content across platforms.

Social Perception

mixed and still developing. Positive (among claimed users), Negative/Cautionary (from review sites), Neutral (broader market).

Copy Examples

• •Headline: Reclaim Your Vigor. Naturally. Body: Feeling a step behind? OPTEST combines powerful, natural ingredients like Tongkat Ali and Ashwagandha, studied for their ability to support healthy testosterone levels. It's time to boost your energy, strength, and focus. Unleash your potential with OPTEST. Call to Action: Discover OPTEST Today.
• •Headline: The Science of Strength. The Power of Nature. Body: OPTEST is formulated with clinically researched ingredients. Fenugreek, shown to potentially increase testosterone by up to 46%, and D-Aspartic Acid, with studies indicating a 42% rise. Elevate your performance and well-being the natural way. Call to Action: Learn More & Shop Now.
• •Headline: Don't Just Age. Evolve. Body: As men age, natural testosterone levels can decline, impacting energy and vitality. OPTEST offers a blend of nature's finest, like Tribulus Terrestris and Fadogia Agrestis, to help you feel stronger, more driven, and ready to take on your day. Call to Action: Optimise Your Prime with OPTEST.
• •Social Media Post: Image: Dynamic shot of someone active/fit (subtly). Text: Tired of feeling tired? 🤔 Our natural OPTEST formula, featuring potent Tongkat Ali, is designed to help you boost energy and reclaim your edge. Ready to feel the difference? #Optest #TestosteroneSupport #NaturalEnergy #MensHealth #UKSupplements Link: [Link to product page]
• •Email Subject: Unlock Your Body's Potential with OPTEST Body: Hi [Name], Are you looking to naturally support your testosterone levels and enhance your overall vitality? OPTEST leverages a potent blend of herbal extracts like Ashwagandha and Fenugreek, trusted for centuries and backed by modern research. Experience renewed energy and strength. Call to Action: Shop OPTEST & Feel the Difference.