Brand Tone

Innovative & Tech-Forward, User-Centric & Accessible, Aspirational & Lifestyle-Oriented, Confident & Quality-Focused, Engaging & Community-Driven

Brand Values

• •Innovation
• •User-led/User-centricity
• •Aesthetic Design & Craftsmanship
• •Quality and Reliability
• •"Benfen" (Global Value)
• •Contribution to a Better World/Sustainability

Best Practices

• •Lead with User Benefit, Support with Technology: Always frame features around how they enhance the user's life or solve a problem. For example, instead of "50MP sensor," say "Capture breathtakingly detailed photos with our 50MP ultra-clear camera."
• •Use Vibrant, Evocative Language for Visuals & Design: OPPO products are design-focused. Use descriptive adjectives that appeal to sight and touch (e.g., "shimmering iridescence," "velvet-smooth finish," "ergonomically sculpted").
• •Speak the Language of Innovation, Simply: Communicate technological advancements with enthusiasm, but avoid overly technical jargon. Focus on the "wow" factor and what makes it new and exciting (e.g., "Our AI doesn't just think, it anticipates," "Experience the next leap in charging speed").
• •Inspire Creativity and Aspiration: Encourage users to explore, create, and capture their world. Use words like "imagine," "discover," "unleash," "elevate." Tie product use to achieving personal ambitions or enjoying life's moments.
• •Maintain an Accessible and Engaging Dialogue: Especially on social media, be conversational. Ask questions, invite participation, and respond to comments in a friendly, helpful, and approachable manner. Reflect the "user-led" value in interactions.

Social Perception

Positive: OPPO is generally perceived as a strong and innovative player in the smartphone market, offering high-quality devices with excellent camera systems and fast charging technology, often at competitive price points. Their designs are frequently praised. They are seen as a brand that is rapidly growing in visibility and market share in Europe. The brand is increasingly associated with a youthful and tech-savvy audience.

Copy Examples

• •Headline (Product Launch): Experience Brilliance. The All-New OPPO Reno Series – AI-Powered Portraits, Lightning-Fast Performance. #OPPOReno #InnovationInFocus
• •Social Media Post (Lifestyle): Capture the magic in every moment, from sunrise to city lights. 💫 With the OPPO Find X series, your creativity knows no bounds. What will you create today? #OPPOFindX #MakeYourMoment #ShotOnOPPO
• •Website Snippet (Battery Feature): Power through your day, and then some. Our intelligent VOOC Flash Charge gets you from 0 to 100% faster than you thought possible – safely and efficiently. Less waiting, more doing.
• •Promotional Email Subject: ✨ Unlock Exclusive Savings & Be the First to Innovate with OPPO Benelux!
• •Short Video Script (TikTok/Instagram Reel - showing product design): (Quick cuts of a sleek OPPO phone from different angles, light glinting off its surface, user smoothly interacting with it) Voiceover (energetic, friendly): "Style? Check. Power? Double-check. Innovation you can feel? Absolutely. This is OPPO. This is how you upgrade your everyday." On-screen text: OPPO: Designed for You.