Brand Tone

Energetic, Youthful, Direct, Confident, Playful

Brand Values

• •Natural Ingredients
• •Instant Gratification
• •Innovation & Novelty
• •Well-being

Best Practices

• •Use Strong, Active Verbs: Employ dynamic words like "kick," "boost," "experience," "focus," and "refresh" to convey energy and immediate results.
• •Keep it Short and Punchy: Use concise sentences and direct statements. The product is about a quick effect, and the copy should mirror that speed and simplicity.
• •Ask Engaging Questions: Involve the audience by asking relatable questions like "Feeling the slump?" or "Need a boost?" to create an immediate connection.
• •Emphasize the "Why": Always connect the product's features (essential oils) to its core benefits (focus, energy, refreshment). The slogan "Dat lucht op!" is a perfect example of this.
• •Adapt the Tone for the Platform: Maintain the core values of energy and natural ingredients, but adjust the delivery. Be direct and benefit-focused on the website, and more playful, humorous, and trend-aware on social media like TikTok.

Social Perception

The brand appears to be perceived as a trendy, novelty wellness product primarily targeting a younger audience in the Netherlands. Its association with influencer reviews and its active TikTok presence suggest it's seen as a viral-potential item. The name itself is easily understood and carries positive, energizing connotations. The claim of having tens of thousands of users suggests a growing and accepted presence in its target market.

Copy Examples

• •3 PM slump hitting different? Skip the coffee. Grab an Oppeppertje instead. Your nose will thank you. #Oppeppertje #FocusBoost #EnergyKick
• •Tired of being tired? Breathe in the boost. Our natural essential oil inhalers are the ultimate pick-me-up for your mind and mood. Feel the kick. Find your focus.
• •Meet your new secret weapon. Icy Mint is like a blast of arctic air for your brain. One sniff is all it takes to clear the fog and sharpen your senses. Purely natural, intensely refreshing. Ready to feel alive?
• •Hey [Name], Feeling a little off your game? We get it. That's why we made Oppeppertjes. Think of it as a reset button you can carry in your pocket. Use code FOCUS20 for 20% off your next order and get that kick you've been missing.
• •All-nighter ahead? Don't just survive it, own it. Oppeppertjes provide a natural, powerful focus boost without the jitters of energy drinks. Study smarter, not harder. Tap to get yours.