Brand Tone

Youthful, Friendly, Inspiring, and Design-Savvy

Brand Values

• •Accessible Design: Making unique, designer furniture and decor available to a broader audience, moving away from the exclusivity often associated with designer pieces.
• •Brazilian Identity & Originality: Championing Brazilian designers and materials, offering unique pieces that reflect local creativity and a modern Brazilian lifestyle.
• •Functionality & Smart Solutions: Providing furniture that is not only aesthetically pleasing but also practical for contemporary living, especially for urban environments and smaller spaces.
• •Self-Expression & Personalization: Empowering customers to create homes that reflect their individual personalities and styles.
• •Joy & Vibrancy: Bringing color, life, and happiness into homes through their product offerings and brand communication.

Best Practices

• •Embrace "Brasilidade": Infuse the copy with a sense of Brazilian vibrancy, warmth, and creativity. Use Portuguese words or cultural references where appropriate and natural for the target audience (even if the main communication is in English for a specific campaign, the soul should be Brazilian).
• •Speak to Aspirations, Show Solutions: Connect with the customer's desire for a beautiful, personalized home (aspiration) while clearly demonstrating how Oppa's "smart design" products offer practical solutions for their living spaces.
• •Keep it Conversational and Relatable: Use a friendly, approachable voice. Avoid overly technical jargon. Use questions, emojis (judiciously), and a tone that feels like talking to a design-savvy friend.
• •Highlight the "Why" Behind the Design: Don't just describe features; explain the design thinking, the designer's inspiration, or how a piece enhances life. This reinforces the "design-savvy" aspect.
• •Be Visually Cohesive with Your Words: Ensure the language used in copy complements the vibrant, modern, and clean aesthetic of Oppa's visual branding. Words should paint a picture that matches the photography and design style.

Social Perception

Oppa is generally perceived as a modern, stylish, and innovative brand offering trendy and unique furniture that stands out from more traditional options. Customers appreciate the aesthetic appeal, the focus on Brazilian design, and the ability to find colorful and contemporary pieces. It's often seen as a go-to for those looking to furnish their homes with personality without necessarily opting for high-end luxury brands.

Copy Examples

• •Instagram Post (New Collection): Hello, color explosion! 🌈 Our new [Collection Name] just dropped, and it's everything your space has been dreaming of. Smart design, Brazilian soul, and vibes for days. Swipe to see more & tap to make it yours! #OppaDesign #NewCollection #HomeDecor #CasaComAlma
• •Facebook Ad (Problem/Solution): Small space? Big style dreams? Oppa gets it! ✨ Discover our range of clever, beautiful furniture designed to make the most of every inch. Click here to find your perfect fit and transform your home! 👉 [Link] #OppaInteligente #SmartDesign #ApartmentLiving
• •Website Banner (Brand Essence): Your Home. Your Rules. Your Oppa. We believe in design that inspires, in pieces that tell a story, and in spaces that feel like you. Explore authentic Brazilian design.
• •Email Subject Line (Promotion): Psst... Your home called, it wants a glow-up! 😉 Up to 30% OFF select Oppa designs!
• •Product Description Snippet (for a colorful sofa): More than a sofa, it's a statement. The [Sofa Name] brings vibrant energy and signature Oppa design to your living room. Perfect for movie marathons, good chats, and making your friends just a little bit jealous. Crafted for comfort, designed for life.