Brand Tone

aspirational, artisanal, and authentic

Brand Values

• •Celebration of Heritage
• •Artisanal Quality
• •Ethical & Conscious Consumerism
• •Aesthetic & Curation
• •Customer Trust

Best Practices

• •Lead with the "Why": Always start with the story or the value behind the product. Instead of saying "Blue Ceramic Pot," say "A Touch of Jaipur's Blue Pottery, Handcrafted for Your Home."
• •Create a Brand Lexicon: Develop a list of on-brand words (e.g., artisanal, heritage, handcrafted, curated, timeless, authentic, bespoke) and less-aligned words (e.g., cheap, discount, fast, machine-made) to guide all copywriters.
• •Emphasize the Human Element: Consistently mention the "artisans," "makers," and the "hands that crafted" the products. Highlighting the "Woman-Owned" aspect in bios and "About Us" sections reinforces brand values.
• •Use Sensory and Emotive Language: Write copy that helps the customer feel the product and its impact. Use words like "warmth," "texture," "inviting," "story," and "legacy" to create an emotional connection that transcends the physical object.
• •Maintain a Consistent Voice Across All Platforms: While the format may change (e.g., a short, punchy Twitter update vs. a storytelling Instagram caption), the core tone—aspirational, authentic, and artisanal—should remain the same. The voice on the 'Returns' page should be as much on-brand as the voice on the homepage.

Social Perception

The brand is perceived positively, shaped by its curated online presence. Customer reviews are favorable, praising unique designs and quality. It is seen as a niche D2C player in India focusing on premium home and lifestyle goods.

Copy Examples

• •Each swirl of glaze tells a story. Our new collection of handcrafted ceramic mugs isn't just for your morning chai; it's a piece of heritage, shaped and painted by the skilled hands of local artisans. Start your day with art. ✨ #OpiumValley #HandmadeHome #IndianCraftsmanship #ArtisanalDecor #SupportLocal
• •Carved from sustainably sourced mango wood, this intricate wall panel brings a touch of timeless Indian tradition to your modern home. Every detail is a testament to the artisan's skill, passed down through generations. Let this piece not only decorate your space but also connect you to a rich legacy of craftsmanship. Dimensions: 24" x 24". Material: 100% Mango Wood.
• •Just In: Handwoven treasures for a home that tells your story.
• •Beyond Decor. Discover Handcrafted Heirlooms. Shop our new collection of artisanal home goods from the heart of India. Woman-owned and ethically sourced.
• •Your Home, A Canvas of Heritage. Discover Artisan-Made Decor.