Brand Tone

Curated & Sophisticated, Passionate & Knowledgeable, Minimalist & Modern, Exclusive & Niche, Intellectual & Artsy

Brand Values

• •Curated Design & Aesthetics
• •Craftsmanship & Quality
• •Individuality & Distinct Point of View
• •Sustainability (Implied and Stated)
• •Timelessness & Enduring Value
• •Representing the Zeitgeist

Best Practices

• •Emphasize Curation and Exclusivity: Use words like "curated," "selected," "hand-picked," "exclusive," "rare," and "unique" to reinforce the special nature of the offerings.
• •Highlight Craftsmanship and Design Philosophy: Go beyond just describing the product; tell the story of its make, the designer's intent, or the quality of the materials. Use terms like "artisanal," "meticulously crafted," "innovative design," and "sustainable production."
• •Maintain a Sophisticated and Slightly Artistic Vocabulary: Employ language that is evocative and intelligent, appealing to a discerning audience interested in art, design, and culture. Avoid overly casual slang or generic marketing phrases.
• •Focus on Timelessness and Enduring Value: Position products not as fleeting trends but as items to be cherished, reflecting conscious consumption and lasting style.
• •Be Authentic and Passionate: Let the genuine appreciation for the designers and products shine through. The tone should feel informed and enthusiastic, as if sharing a special discovery, aligning with Claudia Desax's own described passion.

Social Perception

High-End & Exclusive, Well-Curated & Unique, Stylish & Artsy, Knowledgeable & Passionate Service, Aspirational

Copy Examples

• •Unveiling the latest from [Designer Name] – pieces that speak the language of modern artistry and timeless craftsmanship. Discover silhouettes that capture the now, designed to become part of your enduring story. Explore in-store and online. #OpiaZurich #CuratedDesign #[DesignerName]
• •Beyond a mere object, it's a dialogue. Introducing a curated selection of artisanal home pieces, each with a distinct narrative and an enduring presence. Elevate your space with Opia. #OpiaHome #ArtfulLiving
• •Scent as a signature. Delve into the evocative world of [Perfume Brand], where rare essences meet avant-garde olfaction. Find your unique expression at Opia. #OpiaBeauty #NichePerfumery #ZurichShopping
• •Opia Presents: Designs That Define the Moment (Body snippet: This week, we're captivated by [mention a specific quality or theme, e.g., 'the architectural lines of...' or 'the sustainable ethos of...']. Discover pieces that resonate with discerning taste and a conscious mindset.)
• •Crafted with meticulous attention to detail, this [accessory name] by [Designer Name] is more than an adornment; it's a piece of wearable art. A testament to [mention a value, e.g., innovative design or traditional technique], it invites a closer look and a story to be told.