Brand Tone

Playful, whimsical, and affectionate, using informal and friendly language.

Brand Values

• •Individuality and Expression
• •Quality and Craftsmanship
• •Comfort and Care
• •Community and Joy

Best Practices

• •Embrace the Whimsy: Always use a playful and affectionate tone. Incorporate cat-related puns ('paws-itively', 'coolest cat') and endearing terms that resonate with pet lovers.
• •Highlight 'Handmade' and 'Comfort': Consistently mention the craftsmanship and comfort of the products. This justifies the premium feel of the brand and reassures owners about their pet's well-being.
• •Speak to the 'Cat Parent': Frame the copy as a conversation with the owner. Use 'your cat' and 'your kitty' to create a personal connection and position the products as a way for owners to pamper their pets.
• •Stay Visual and Descriptive: Use vivid adjectives like 'chic', 'elegant', 'cozy', and 'playful' that paint a picture and evoke emotion. The copy should complement the highly visual nature of the products.
• •Encourage Community Interaction: Actively solicit and feature user-generated content in marketing materials. Use calls to action that invite customers to share photos (e.g., 'Tag us @opethouse_official to be featured!'), reinforcing the brand's community-focused value.

Social Perception

Fun, unique, stylish, high-quality, and community-oriented, making customers feel seen and appreciated.

Copy Examples

• •Ready for takeoff! 🚁 Our new Take-Copter Sun Hat is guaranteed to make your kitty the coolest cat on the block. Handcrafted for comfort and designed for adventure. Tap to shop and let your cat's style soar! #OpetHouse #CatFashion #ThreadsForElegantPaws
• •Your Sphynx deserves the best! Our handmade sweaters are designed to be ultra-comfy and stylish, providing the perfect fit for hairless breeds. Shop our collection now and enjoy free shipping on all orders! #SphynxCat #CatClothes #OpetHouse
• •Serving looks and divine feline energy. 🙏 Link in bio to shop our cosplay collection! #OpetHouse #CatCostume #CosplayCat #CatsofTikTok
• •Threads for Elegant Paws. Discover handmade clothes and accessories that celebrate your cat's unique personality. Stylish. Comfortable. Unforgettable.
• •Paws-itively Perfect: New Arrivals Are Here! Hello, fashion-forward feline! Get ready to refresh your kitty's wardrobe. Our new collection is filled with handmade treasures designed to make your cat the star of the show. [Shop Now Button]