Brand Tone

Witty & Clever, Irreverent & Playful, Energetic & Fast-Paced, Enthusiastic & Celebratory, Surprisingly Heartfelt, British

Brand Values

• •Originality & Creativity
• •Entertainment & Joy
• •Intelligence & Wit
• •Historical Storytelling (with a twist)
• •Audience Engagement & Community
• •Resilience & Underdog Spirit
• •Teamwork & Collaboration

Best Practices

• •Embrace the Wit: Inject clever wordplay, puns, and a touch of satire. Think "Noel Coward meets Noel Fielding."
• •Keep it Energetic: Use dynamic language, active voice, and a sense of pace, especially in shorter copy. Reflect the show's "kinetic urgency."
• •Highlight the Unique Blend: Always balance the humor with the incredible true story. It's "part Mel Brooks, part SIX, part Hamilton."
• •Be Enthusiastic and Inclusive: Share the excitement and critical acclaim, and make fans feel part of the "Mincefluencer" community.
• •Don't Shy from the British Charm (but ensure broad appeal): While the humor has a distinct British flavour, write in a way that is accessible and enjoyable for a wider international audience, as proven by its Broadway success.

Social Perception

Critically Acclaimed Sensation, Audience Favourite & Cult Hit, Smart and Funny, Unique and Refreshing, Surprisingly Moving, The "Little Show That Could"

Copy Examples

• •Social Media Post (Image: Gleeful cast photo): "Warning: May cause uncontrollable laughter and an urgent desire to see it again. Operation Mincemeat: the WWII story so brilliantly bonkers, we had to make a musical out of it! Grab your tickets before they're history! #MincemeatMusical #WestEnd #ComedyGold"
• •Merchandise Ad (Image: T-shirt with a witty quote from the show): "Wear the wit! Our new 'God, That's Brilliant!' tee is almost as clever as the plan itself. Almost. 😉 Shop the official Operation Mincemeat store and recruit some top-secret style. [Link to store]"
• •Email Subject Line: "Shhh! Top Secret Laughs Inside... Your Mission: Get Tickets to Operation Mincemeat!"
• •Website Banner: "The Hilariously True Story. The Unbelievably Good Musical. Operation Mincemeat: It's a dead cert for a great night out!"
• •Short Video Ad Script (Fast-paced montage of show clips & 5-star reviews): (Voiceover - energetic, slightly conspiratorial): "They cooked up a plan. A ridiculous plan. A plan involving a corpse, a briefcase, and... show tunes? Operation Mincemeat: The multi-award-winning musical that's crazier than fiction and funnier than your average top-secret briefing. Don't miss it!"