Brand Tone

aspirational and community-centric

Brand Values

• •Entrepreneurship and Economic Health
• •Community and Social Connection
• •Pragmatism and Modernization
• •Quality of Life
• •Citizen Participation

Best Practices

• •Lead with Citizen-Centric Benefits: Instead of just stating a policy (e.g., "We will reform zoning laws"), frame it around the benefit to the resident ("We will make it easier for young families to find an affordable home").
• •Use Unifying and Positive Language: Employ words like "together," "our city," "connect," and "forward." Maintain a constructive and optimistic tone, focusing on solutions rather than dwelling on problems or attacking opponents.
• •Be Clear and Jargon-Free: Political communication can be full of complex terms. Break down ideas into simple, clear, and direct language that everyone in the community can understand and relate to.
• •Tell Authentic Stories: Feature local residents, business owners, and volunteers in communications. Storytelling is more persuasive than abstract policy points and helps build an emotional connection with voters.
• •Maintain Consistency Across All Platforms and People: Ensure that all candidates, press releases, and digital content reflect the same core values and tone of voice. This builds a coherent and trustworthy brand identity for the party as a whole.

Social Perception

The public perception of Open VLD Sint-Truiden is that of an established, mainstream political player, seen as pro-business and focused on the economic vitality and modernization of the city. While generally portraying a constructive image, they face scrutiny and criticism, and must continually work to demonstrate their policies benefit all community segments.

Copy Examples

• •For a Sint-Truiden that moves forward. Together, we invest in our economy, our safety, and our community. Your future, our focus.
• •We believe in a city that works for everyone. That’s why we’ve developed a 5-point plan for more affordable housing and safer streets. From innovative solutions for young families to zero tolerance for crime, we are building a better Sint-Truiden. Read our full vision here: [Link] #SintTruiden #FutureForward
• •Do you share our passion for a thriving, connected Sint-Truiden? We need enthusiastic people like you to help us make a real difference. Join our team of volunteers and let's shape the future of our city, together. Learn more and sign up: [Link]
• •A vibrant city needs a dynamic local economy. Our commitment: a 'permit in a week' policy to cut red tape for entrepreneurs and proactive support for our Haspengouw farmers. Let's make it easier to work and invest in Sint-Truiden. #SupportLocal #ProBusiness
• •Meet [Candidate Name]. As a [Profession] and a lifelong resident of Sint-Truiden, [he/she] understands our community's challenges and opportunities. [Candidate Name] is dedicated to creating a city where our children can learn, our businesses can flourish, and our neighborhoods are safe. #TeamOpenVLD