Brand Tone

empowering, instructional, and community-focused, with technical precision.

Brand Values

• •Accessibility & Affordability
• •Openness & Customization
• •Quality & Performance
• •Innovation & Collaboration

Best Practices

• •Lead with Empowerment: Always frame the narrative around the user's ability to build, create, and customize. Use "You" and "Your" frequently (e.g., "Build your dream rig," not "Buy our rig plans").
• •Champion the Community: Regularly feature and celebrate customer builds on social media and the website. This reinforces the "for the community, by the community" value and provides social proof.
• •Balance Technicality with Benefits: In product descriptions, provide the precise technical details that builders need, but always connect them to a tangible benefit (e.g., "Massive 40x120mm aluminum profiles" leads to "high stiffness for precise force feedback").
• •Emphasize the "Open" Philosophy: Consistently remind customers that they get more than just a plan; they get the freedom to modify and adapt. Highlight the availability of CAD files as a key selling point.
• •Be Transparent and Instructional: Clearly explain the DIY process, including the need to purchase some materials externally. Frame this as a benefit that saves the customer money on shipping and handling, reinforcing the brand's commitment to affordability and accessibility.

Social Perception

Generally positive within the sim racing community, viewed as a valuable resource and DIY hub for inspiration and building wooden or custom cockpits, empowering users with a positive association with the DIY ethos. Lacks mainstream media reviews.

Copy Examples

• •Your Rig, Your Rules. The Ultimate Sim Experience Starts with You. Download Our Plans and Build Today.
• •Check out this incredible F1-style cockpit built by Mark from our Super Sport Formula plans! This is what it's all about: world-class performance, built in your garage. Share your build with us using #OpenSimRigs!
• •Engineered for zero flex. Our CNC-ready metal chassis plans provide the ultimate foundation for your direct drive wheel and load cell pedals. Get access to the complete CAD files and bill of materials to source your parts locally and save.
• •Tired of the high cost of pre-built rigs? Get the same rigidity and a better sense of accomplishment for a fraction of the price. Open Sim Rigs provides the plans, you provide the passion. Let's build.
• •From Plywood to Podium: How to Build a Pro-Level Sim Rig for Under $500.