Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Community-Focused, Customer-Centric, Enthusiastic & Passionate

Brand Values

• •Expertise & Knowledge: Providing customers with accurate information and quality products based on deep understanding.
• •Customer Service: Prioritizing a positive and helpful customer experience, both online and in-store.
• •Community & Heritage: Being an active part of the local and national outdoor sports community, with roots as an Irish family business.
• •Passion for the Outdoors: A genuine love for fishing, hunting, and country sports, shared with their customers.
• •Quality & Reliability: Offering a "top selection of fishing gear...from Europe's leading brands" and reliable service.

Best Practices

• •Know Your Audience, Speak Their Language: Understand the terminology, interests, and humor of hunters, anglers, and outdoor enthusiasts. Use language that resonates with their passion and experience.
• •Empower Your Team as Experts: Ensure all staff, especially those creating content or interacting with customers, are knowledgeable and can confidently share advice. Let their genuine enthusiasm shine through.
• •Be Approachable and Conversational: Whether it's a product description, social media post, or customer service email, maintain a friendly, helpful, and open tone. Encourage interaction and questions.
• •Show, Don't Just Tell, Your Passion: Use storytelling, customer features (with permission), and behind-the-scenes content (like Kevin on TikTok) to demonstrate the team's genuine love for outdoor sports.
• •Maintain a Tone Guide: Create a simple internal document outlining the brand's voice characteristics (e.g., "Expert but not elitist," "Friendly and welcoming," "Enthusiastic and genuine") with examples, to ensure consistency across all communication channels and content creators.

Social Perception

Positive for Current Customers, Established & Trusted, Supportive of the Sport, Accessible

Copy Examples

• •Headline: Gear Up for Your Best Season Yet! Body: At Open Season, we're more than just a store – we're your trusted partners in every cast, stalk, and trek. Our expert team (all keen anglers and hunters themselves!) is here to share their know-how, helping you find the perfect gear from Ireland's leading selection. Pop into our Nenagh shop for a chat or explore thousands of products online, delivered fast to your door. Your adventure starts here!
• •Headline: Kevin's Pick of the Week on TikTok! 🎣 Body: Don't miss out! Kevin's live on TikTok (@openseason.ie) showcasing this week's hottest deals and new arrivals. Got a question about that new lure or the best boots for the bog? Ask him live! We love sharing our passion and helping you get the most from your time outdoors. #OpenSeasonIE #IrishFishing #HuntingLife
• •Headline: From Our Family to Yours: 30+ Years of Outdoor Expertise. Body: As a family-run Irish business, Open Season has been proudly equipping outdoor enthusiasts since 1990. We believe in quality gear, friendly advice, and supporting our incredible community. Whether you're a seasoned pro or just starting out, we're here to help you make lasting memories. Share your latest catch or adventure with us on Facebook!
• •Headline: Don't Let the Big One Get Away! (Or the Perfect Shot!) Body: Need reliable tackle or top-notch hunting supplies? OpenSeason.ie has you covered. With fast, free delivery over €50 nationwide, getting the best kit is easier than ever. Our knowledgeable team is always ready with tips and advice to ensure you're fully prepared. What are you waiting for?
• •Headline: More Than Just Equipment – It's a Passion. Body: We get it. The thrill of the chase, the peace of the water, the call of the wild. At Open Season, our team shares your passion for all things outdoors. That’s why we only stock gear we’d use ourselves and offer the kind of expert, friendly advice that makes a real difference. Visit us in Nenagh or online – let’s talk adventure!