Brand Tone

Creative & Artistic, Supportive & Community-Focused, Positive & Inspiring, Authentic & Unique, Enthusiastic & Passionate

Brand Values

• •Creativity & Originality: Creating unique, artistic apparel and supporting visionary art.
• •Community & Collaboration: Building a supportive network for artists and small businesses, fostering growth together.
• •Positivity & Well-being: Promoting positive messages and mental health awareness.
• •Empowerment of Artists: Ensuring artists receive most of the profit and providing a platform for them.
• •Quality & Customization: Offering high-quality, customizable, in-house produced items.
• •Open-Mindedness: As the name suggests, promoting a mindset of openness, inclusivity, and questioning.

Best Practices

• •Embrace Authentic Enthusiasm: Let the genuine passion for art, music, community, and open-mindedness shine through in all communications. Use vibrant, positive, and slightly unconventional language where appropriate (e.g., "Stay Trippy," "Handmade Vibes").
• •Champion the "Why": Continuously reiterate the brand's mission of supporting artists, fostering community, and promoting positivity. Every piece of copy should, even subtly, connect back to these core values.
• •Speak to Your Tribe: Use language and references that resonate with the festival community, art lovers, and those interested in mindfulness and unique self-expression. Understand their slang, their values, and their aspirations.
• •Highlight Uniqueness and Craftsmanship: Emphasize the "1/1 artistic piece" aspect, the in-house production, and the "Beautiful, Dark and Trippy" art style. This reinforces the value and originality of the products.
• •Maintain Visual and Verbal Cohesion: Ensure that the visual elements (website design, product photography, social media imagery) align with the creative, artistic, and sometimes psychedelic tone of the copy. The language should feel like a natural extension of the visual brand.

Social Perception

The perception appears positive among its niche community of artists, festival-goers, and those who resonate with messages of open-mindedness and mental positivity. Collaborations with musicians and presence at festivals suggest it's seen as a relevant brand within the music and art scene, particularly in the Denver area. The focus on supporting other artists and businesses likely garners respect and goodwill within that community. The older YouTube reviews also point to satisfied customers.

Copy Examples

• •Headline: Wear Your Mind. Openly. Body: Dive into designs that speak louder than words. Our latest collection is a vibrant tapestry of art, positivity, and the courage to be unapologetically you. Each piece is a 1/1 wearable masterpiece, just like you. #OpenMindedApparel #ArtYouCanWear #StayTrippy
• •Headline: Fueling Creativity, Together. Body: We're more than apparel; we're a canvas for artists and a community for dreamers. Support independent creators and find unique gear that tells a story. Discover art that resonates. #SupportArtists #CommunityLove #HandmadeVibes #OpenMinded
• •Headline: Think Freely. Dress Uniquely. Body: Embrace the psychedelic, celebrate the unique, and question everything. Our new line of hoodies and tees is designed for the festival soul and the everyday philosopher. Handcrafted in Denver with love and a touch of the beautifully dark. #FestivalFashion #PsychedelicArt #UniqueDesigns #DenverMade
• •Headline: More Than Just Threads: It's a Mindset. Body: Wrap yourself in positivity, inclusivity, and the spirit of open-mindedness. Our apparel is a reminder to stay curious, stay kind, and stay beautifully unique. Find your vibe. #PositiveEnergy #MentalWellness #InclusiveFashion #OpenMindedJourney
• •Headline: Your Vision, Our Threads. Artist Collab Drop! Body: So stoked to drop our latest collaboration with [Artist Name]! We believe in uplifting the voices and visions of artists. Grab this limited edition piece and wear art that matters. #ArtistCollaboration #LimitedDrop #WearableArt #OpenMindedCollective