Brand Tone

Welcoming & Inclusive, Authentic & Rooted, Mindful & Inquisitive, Nurturing & Supportive, Inspiring & Professional, Light-hearted & Human

Brand Values

• •Authenticity
• •Inclusivity & Accessibility
• •Community
• •Holistic Wellbeing
• •Mindful Exploration & Self-Discovery
• •Respect for Individuality within Oneness
• •Compassion & Kindness

Best Practices

• •Consistently use language that is inviting, inclusive, and avoids jargon that might alienate beginners. Words like 'welcome,' 'all levels,' 'your pace,' 'explore,' and 'discover' should be staples.
• •When discussing yoga, refer to its holistic nature and deeper benefits beyond just physical exercise. Share insights from yoga philosophy in an accessible, non-dogmatic way, as seen in their blog.
• •Use words that foster a sense of belonging and shared experience. Highlight workshops, teacher interactions, and the supportive atmosphere mentioned in reviews.
• •Even when describing dynamic classes, the underlying tone should remain supportive and mindful. Avoid overly aggressive or competitive language. Focus on the internal experience and benefits like clarity and connection.
• •Reflect the 'inquisitive' aspect of the brand by posing questions, encouraging self-reflection, and sharing nuanced perspectives on yoga and wellbeing, much like Tashi Dawa's teaching style and the studio's blog content.

Social Perception

Open House Yoga is highly regarded by its community as a welcoming, authentic, and high-quality yoga studio. It's perceived as a place of tranquility and nurturing, where students feel supported and inspired by knowledgeable teachers. The studio successfully creates a sense of community and makes yoga accessible and enjoyable for various levels. There's an appreciation for the depth of teaching, which goes beyond just physical postures to include mindfulness and yogic philosophy.

Copy Examples

• •Headline: Find Your Flow, Open Your Heart. Body: At Open House Yoga, we believe yoga is more than just poses; it's a journey home to yourself. Step into our welcoming shala, where ancient wisdom meets modern understanding. Explore, breathe, and connect. Your mat is waiting.
• •Headline: Curious About Yoga? We're an Open Book (and an Open House!). Body: Whether you're a seasoned yogi or can't touch your toes (yet!), you belong here. Our diverse classes and supportive teachers create a space to explore movement, mindfulness, and the joy of an awakened body and mind. Come as you are.
• •Headline: More Than a Studio, It's a Community. Body: Discover an open-hearted space where yoga is a shared journey. From energizing flows to mindful meditations, connect with yourself and like-minded souls. We honor the roots of yoga and celebrate every individual path. Join our Open House family.
• •Headline: Unroll Your Mat, Unfold Your Potential. Body: Dive deeper than the asana. At Open House Yoga, we explore yoga as a holistic practice for a strong, clear, connected body and mind. Our mindful, inquisitive approach supports your unique journey, on and off the mat.
• •Headline: Breathe In Authenticity. Breathe Out Limitations. Body: Experience yoga rooted in tradition, offered with an open heart. Our teachers are dedicated to guiding you through practices that nurture, challenge, and inspire. Find your sanctuary for self-exploration and genuine connection at Open House Yoga.