Brand Tone

Innovative and Problem-Solving, Practical and Functional, Enthusiastic and Passionate, Customer-Centric and Appreciative, Confident and Direct, Tech-Savvy yet Accessible

Brand Values

• •Innovation: Demonstrated by its patent-pending design aimed at enhancing MagSafe utility.
• •Quality: Focuses on creating durable products, evidenced by materials like leatherette and metal buttons mentioned in product descriptions. They also show willingness to iterate on accessory designs based on feedback.
• •Functionality and Practicality: Prioritizes creating a product that makes everyday use of MagSafe accessories significantly better.
• •User Experience: Aims to solve pain points and deliver a superior experience for MagSafe users.
• •Openness: Promotes compatibility with a wide range of MagSafe accessories, avoiding a proprietary lock-in.

Best Practices

• •Focus on the "Why": Always circle back to *why* OpenCase was created – to solve a problem and enhance the MagSafe experience. This keeps the tone purposeful and user-centric.
• •Highlight "Thinner, Lighter, More Secure": These are key differentiators and should be woven into messaging naturally. They are tangible benefits users understand.
• •Embrace the Innovator's Enthusiasm: Let the passion for MagSafe and the cleverness of the design shine through. Use words like "finally," "perfected," "revolutionary" (where appropriate and true to user perception).
• •Be Direct and Clear: Avoid overly technical jargon where simpler terms suffice. The innovation is in the design's simplicity and effectiveness, so the language should reflect that.
• •Invite Engagement and Value Feedback: Reinforce the startup, customer-focused identity. Encourage users to share their experiences and how OpenCase has improved their MagSafe use. This aligns with their stated value of appreciating customer feedback.

Social Perception

The core OpenCase product (the iPhone case itself) is generally perceived very positively as a clever and effective solution to the instability and bulkiness of some MagSafe setups. Customers and reviewers appreciate the added security and the slimmer profile the case allows when using MagSafe accessories. While the case is lauded, some of the first-party accessories (like the wallet or popsocket) have received feedback for potential improvements in materials or design, which the company appears to acknowledge. The brand is seen as an innovative startup that successfully brought an idea to life via Kickstarter, fostering a sense of community and direct engagement. There's an appreciation for the "no lock-in" approach, allowing users to pair the OpenCase with their existing favorite MagSafe accessories from other brands.

Copy Examples

• •Headline: Stop the Slip. Ditch the Bulk. Discover OpenCase. Body: Tired of MagSafe accessories sliding around or making your iPhone feel like a brick? OpenCase’s patented design locks your MagSafe gear securely in place, all while keeping your profile sleek and light. Experience MagSafe, perfected.
• •Social Media Post: Image/Video: Showing a MagSafe wallet securely snapping into the OpenCase and not moving despite shaking. Text: Your MagSafe wallet? It’s not going anywhere. With OpenCase, your essentials stay put, thanks to our innovative Accessory-Hold design. Thinner, lighter, and way more secure. Finally. ✨ #OpenCase #MagSafePerfected #iPhoneCase #SecureMagSafe
• •Product Description Snippet (for a MagSafe battery pack): Power up without the precarious perch. The OpenCase ensures your MagSafe battery pack clicks in securely, directly into its dedicated "Accessory-Hold" space. No more awkward angles or unexpected detachments – just seamless, secure power when you need it.
• •Email Subject Line: That "Aha!" Moment for Your MagSafe Accessories. Email Body Intro: You love MagSafe. We do too. That’s why we created OpenCase – to solve those little annoyances and make your MagSafe experience simply better. Imagine your accessories feeling like a natural part of your iPhone: secure, slim, and always ready.
• •Ad Copy (Short & Punchy): OpenCase: Lock in your MagSafe. Slim down your carry. Benefits-driven, focuses on core advantages.