Brand Tone

Passionate and Educational

Brand Values

• •Authenticity
• •Craftsmanship
• •Ethical Sourcing
• •Accessibility & Affordability
• •Family Heritage

Best Practices

• •Always Lead with Origin: Start product stories and social posts by mentioning the Australian source (e.g., From Lightning Ridge, Sourced in Queensland). This reinforces your core value of authenticity.
• •Use "Our" and "We": Employ collective language like our workshop, we cut, and our family to constantly remind customers of the personal, hands-on nature of the business.
• •Educate, Don't Just Sell: Frame descriptions and posts around the characteristics of the opal. Explain what makes a boulder opal, a doublet, or a black opal special. This builds authority and engages customers beyond the transaction.
• •Emphasize "Ethical" and "Handcrafted": Regularly include these keywords in website copy, product descriptions, and ad campaigns. They are powerful differentiators that build trust and justify value.
• •Let the Opal Be the Hero: Use descriptive, evocative language to describe the opal's appearance—dance of color, flash of fire, slice of the galaxy. The copy should reflect a genuine admiration for the stone, mirroring the brand's passion.

Social Perception

The brand is perceived as a specialist and a trusted source for genuine Australian opals. The consistent messaging about sourcing and in-house processing positions them as experts. Customers are likely to see them as reliable and passionate artisans. The focus on ethical sourcing enhances their reputation, aligning with modern consumer values. The lack of negative reviews and their clear, transparent FAQ section contributes to a perception of legitimacy and customer-focused business practices.

Copy Examples

• •Straight from the heart of Queensland to your hand. This isn't just a ring; it's a slice of the Australian earth, handcrafted in our Adelaide workshop. Each flash of color tells a story millions of years in the making. Tap the link in our bio to discover the unique spirit of Boulder Opal.
• •Authentic Australian Opals. Ethically Sourced, Family Crafted. Experience the magic of a real Australian opal, cut and set with a generation's worth of passion.
• •Wear a Story, Not Just a Stone. Tired of mass-produced jewelry? At Opals Eight, we source opals directly from ethical Australian mines and handcraft each piece in our family workshop. Own a one-of-a-kind treasure that's as unique as you are. Shop our new collection now for affordable, genuine opal jewellery.
• •How a rock becomes a rainbow ✨ -> Sourced in Coober Pedy -> Cut in our workshop -> Set by hand -> Ready for you! #australianopal #opalcutting #handmadejewelry #opalseight
• •Lightning Ridge Black Opal Stud Earrings. Capture the elusive beauty of a night sky with these solid black opal studs, sourced directly from the famed Lightning Ridge mines. Each stone is carefully hand-selected and polished in our Adelaide studio to reveal its brilliant dance of blue and green. Set in minimalist sterling silver, these earrings are a testament to nature's art and our family's craft.