Brand Tone

Friendly and Approachable, Playful and Humorous (at times), Helpful and Customer-Oriented, Enthusiastic and Passionate

Brand Values

• •Personalization and Uniqueness
• •Quality
• •Customer Satisfaction
• •Creativity and Design
• •Creating a Welcoming Home

Best Practices

• •Know Your Audience: Understand who you're talking to. Are they looking for humor, sincerity, or straightforward information? Tailor your language accordingly, but keep it within the overarching friendly and approachable tone.
• •Use "You" and "We": Address the customer directly ("You'll love this...") and use "we" to create a sense of a personal brand run by real people ("We're excited to show you..."). This fosters connection.
• •Inject Personality (Appropriately): Don't be afraid to use humor (especially for products that lend themselves to it, like witty doormats), emojis where suitable (like on social media), and enthusiastic language. However, ensure it aligns with the specific message and platform.
• •Be Authentic and Transparent: If there's a delay or an issue, communicate it in a human and understanding way. Authenticity builds trust. When sharing about the brand or products, let the genuine passion shine through.
• •Create a Simple Style Guide: Even a brief internal guide outlining key phrases, words to use/avoid, emoji guidelines, and the general desired feeling of the copy can help ensure everyone writing for the brand stays consistent. For Opal and Olive, this would emphasize warmth, a touch of playfulness, and customer-centric language.

Social Perception

Positive for Design and Customization, Seen as a Source for Gifts, Engaged Community (on social media), Generally perceived as a reliable small to medium-sized e-commerce business

Copy Examples

• •Instagram Post (New Doormat Design): "Say 'hello' in style! 👋 Our new [Pattern/Theme] doormat is here to make your entryway the talk of the neighborhood (in a good way, promise!). Which friend needs this on their doorstep? Tag them below! #OpalAndOliveHome #DoormatDecor #WelcomeHome"
• •Facebook Ad (Seasonal Promotion): "Spruce up your porch for [Season]! 🍂☀️ From funny to fabulous, find the perfect doormat to match your vibe. Get [Discount Percentage]% off all doormats this week only! Shop now: [Link] #HomeDecor #SeasonalStyle #OpalAndOlive"
• •Email Subject Line (for a sale): "👋 Psst... Your Porch Called (It Wants a New Doormat!)"
• •Product Description (for a customizable doormat): "Don't just welcome guests, wow them! Create your own one-of-a-kind doormat with us. Add your family name, a cheeky quote, or an inside joke – if you can dream it, we can print it (almost!). Let's make your doorstep uniquely YOU. #PersonalizedGifts #CustomDecor #OpalAndOlive"
• •TikTok Video Caption (showing a popular doormat being packaged): "Shipping out another fan favorite! 📦💨 We love seeing where our doormats end up. Show us yours using #OpalAndOliveLove! ✨ #SmallBusiness #PackingOrders #HappyHome"