Brand Tone

Trendy, Youthful, Friendly, and Aspirational

Brand Values

• •Trendiness
• •Affordability
• •Speed & Novelty
• •Customer Confidence
• •Service

Best Practices

• •Stay Current with Trends & Lingo: Incorporate fashion-forward language and relevant social media slang (judiciously) that resonates with a young, trend-aware audience. Use popular and relevant hashtags.
• •Use an Enthusiastic and Positive Voice: Employ upbeat language, emojis (where appropriate, like social media), and exclamation points to convey excitement and friendliness.
• •Focus on Aspiration and Confidence: Frame product descriptions and promotional copy around how the clothes will make the customer feel (e.g., confident, stylish, ready for anything).
• •Keep it Clear and Concise: While being friendly and trendy, ensure the core message (product benefit, call to action) is easy to understand, especially for fast-scrolling social media feeds.
• •Engage and Interact: Use questions, polls, and calls for user-generated content in social media copy to foster a sense of community and make the brand feel more personal and interactive. Reposting customer content can build trust and engagement.

Social Perception

fashion inspiration, relatability, and community.

Copy Examples

• •🔥 NEW DROP ALERT! 🔥 Your weekend 'fit just got an upgrade. 😉 Tap to shop the look everyone’s gonna ask you about! #OOTDFashion #NewArrivals #WeekendVibes #MustHave
• •✨ Glow Up Your Wardrobe (Without Breaking the Bank!) ✨ Our Mid-Season Sale is ON! Snag those pieces you’ve been eyeing. 😍 Limited time only, babes! Shop Now: [link] #OOTDFashionSale #AffordableStyle #TreatYourself
• •From ☕ coffee run to 💃 night out – watch how we style our new fave blazer! Which look is your vibe? 👇 #OOTDStyling #FashionHacks #VersatileFashion #GetTheLook
• •Be Your Own Style Icon. ✨ Discover weekly drops of the freshest trends, made to make you feel amazing. What’s your #OOTD today? Shop now!
• •💖 Just In: Your Next Obsession from OOTD Fashion! 💖 (Email body snippet): Hey fashion lover! Get ready to turn heads with our latest collection – packed with all the styles you’re seeing on your feed. Affordable, chic, and delivered fast. What are you waiting for? 😉