Brand Tone

youthful, trendy, energetic, and aspirational

Brand Values

• •Trendiness
• •Affordability
• •Entrepreneurial Spirit/Empowerment
• •Community Engagement

Best Practices

• •Know Your Audience: Consistently use language, references, and humor that resonate with young, fashion-conscious women. Stay updated on current slang and social media trends relevant to them.
• •Develop a Tone of Voice Guide: Document key characteristics of the brand voice (e.g., playful, confident, inclusive, use of emojis, preferred slang, what to avoid). Share this with anyone creating content.
• •Be Visually Consistent: Ensure the tone of the copy matches the visual style of the images and videos. Bright, energetic visuals should be paired with equally lively copy.
• •Prioritize Engagement: Write captions and copy that encourage interaction – ask questions, run polls, and invite users to share their own OOTDs. This reinforces the community aspect.
• •Review and Adapt: Regularly review content across all platforms to ensure tonal consistency. Monitor how the audience responds and be prepared to adapt the tone slightly as trends and audience preferences evolve, without losing the core personality.

Social Perception

Aspirational & Trendy. Value for Money (sometimes). Concerns about Quality and Service. Online Savvy.

Copy Examples

• •Instagram Post (New Arrival - Dress): Stop scrolling, sis! 🥵 Your weekend 'fit just dropped. ✨ The [Dress Name] is here to make heads turn. Tap to snag yours before it’s gone! #OOTDFash #NewCollection #WeekendVibes
• •TikTok Video Caption (Styling a Top): 3 ways to slay the [Top Name] top! 🔥 Which look is your fave? 👇 #OOTDFashBoutique #StyleHacks #TikTokFashion #HowToStyle
• •Website Banner (General Promotion): ✨ FRESH DROPS ✨ Your OOTD inspo just got an upgrade. Shop the latest looks now and own your style! ➡️
• •Email Subject Line (Sale): 🚨 OOTDFASH ALERT 🚨 Up to 50% OFF?! Yes, please! Your new fave outfit is waiting...
• •Instagram Story (Interactive Poll): Weekend plans: Brunch 🥞 or Night Out 💃? Either way, we've got the 'fit. Vote for your vibe & see what's new! #OOTDFash #FashionPoll #OOTN