Brand Tone

Empowering & Inspirational, Feminine & Elegant, Artistic & Bold, Conscious & Authentic, Warm & Approachable, Carefree & Joyful

Brand Values

• •Empowerment of Women
• •Sustainability & Ethical Production
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Celebration of Femininity & Beauty
• •Joy & Magic

Best Practices

• •Lead with Empowerment: Every piece of copy should aim to inspire confidence and celebrate the wearer. Use uplifting language and focus on how the clothing makes women *feel*.
• •Highlight Artistic Uniqueness: Consistently mention the hand-drawn prints and the founder's design vision. This reinforces the exclusivity and artistry of the brand.
• •Integrate Sustainability Naturally: Weave in messages about eco-friendly materials and ethical production as a core part of the brand's value, not just an add-on. This shows authenticity.
• •Maintain a Warm, Inclusive Voice: Even as a luxury brand, ensure the tone remains approachable and personal, reflecting the "love letter to women" ethos. Address the customer directly and foster a sense of community.
• •Evoke Joyful Freedom: Use descriptive language that conjures the carefree, vibrant spirit of resort living. Words related to travel, celebration, and effortless style should be prominent.

Social Perception

Positive & Respected, Eco-Conscious & Ethical, Artistic & Unique, Empowering for Women, Luxury & Quality, Founder-Driven

Copy Examples

• •Headline: Discover Your Radiance. Ooshie. Body: More than just resort wear, it's a feeling. Our sustainable, soul-stirring designs are crafted to celebrate your unique magic. Wrap yourself in art, confidence, and the freedom of Ooshie. #LiveInOoshie #SustainableStyle
• •Headline: Effortless Elegance, Consciously Crafted. Body: Float through your days with Ooshie. Our luxurious caftans and dresses, born from hand-drawn prints and eco-friendly fabrics, are made to order, just for you. Embrace beauty that feels as good as it looks. #EcoLuxury #OoshiePrints
• •Headline: Wear Your Story. Boldly. Body: Ooshie is for the woman who leads with style and soul. Each piece is a vibrant expression of femininity and freedom, designed to empower your every move. What will your Ooshie say about you? #FearlessFemininity #MelissiaHillDesigns
• •Headline: Vacation Mode: Activated. Style: Elevated. Body: From sun-soaked getaways to celebrating everyday moments, Ooshie transports you. Our timeless resort pieces are your companions for a life lived beautifully and authentically. Pack your dreams, wear Ooshie. #ResortWearRedefined #TravelInOoshie
• •Headline: The Art of Being You. Celebrated by Ooshie. Body: We believe style starts with your attitude; our clothes just enhance what's already there. Ooshie is a tribute to your strength, beauty, and effortless elegance, sustainably made to inspire. #CelebrateYou #OoshieMagic