Brand Tone

Approachable & Friendly, Expert & Passionate, Elegant & Timeless

Brand Values

• •Community Focus
• •Quality & Craftsmanship
• •Personal Connection
• •Education & Passion
• •Reliability & Trust

Best Practices

• •Lead with Passion and Expertise: Always frame communications from a place of genuine love and knowledge for floristry. Use phrases like "Our florists love to create..." or "We’ve found that the best way to..." to reinforce authority and passion.
• •Keep it Personal and Friendly: Use a conversational yet professional style. Address the customer directly ("your vision," "let's create") and maintain the "friendly, local florist" persona in all text, from website copy to email responses.
• •Emphasize Community Roots: Regularly mention your connection to Ledbury. This builds local pride and reinforces the brand as a trusted community partner. Referencing local landmarks or events (where appropriate) can strengthen this bond.
• •Focus on the "Bespoke" Experience: Highlight the custom, tailored nature of your work. Avoid generic descriptions. Instead of "bouquets for sale," use "hand-tied bouquets, crafted just for you." This communicates value and craftsmanship.
• •Let Quality Speak for Itself: Use descriptive, elegant language that reflects the high quality of the flowers. Words like "stunning," "elegant," "radiant," and "timeless" should be used to describe the products, aligning the copy with the visual beauty of the arrangements.

Social Perception

A Trusted Local Institution; The Premier Choice for Quality; Highly Skilled and Professional

Copy Examples

• •Your wedding, your flowers, perfectly arranged. With 20 years of experience in the heart of Ledbury, our passion is bringing your floral vision to life. Let's create something beautiful together. *Schedule your personal consultation today.*
• •Ever wanted to create your own stunning hand-tied bouquet? Join us for a fun, friendly, and inspiring afternoon at our Flower School! Unleash your inner florist and take home a beautiful creation. No experience needed—just a love for flowers! Link in bio to book your spot.
• •Capture the essence of the season with our Autumn Radiance bouquet. A stunning, hand-tied arrangement of rich burgundies, warm oranges, and rustic greens, personally selected by our expert florists. The perfect gift to bring warmth and elegance into any home. *Available for local Ledbury delivery.*
• •Hello [Customer Name], from timeless arrangements to celebrating life's special moments, we're here for you. At Oops A Daisy, we pour our passion and expertise into every petal. Whether you're planning an event or just want to brighten someone's day, we’re ready to create your perfect gift.
• •For flowers that speak volumes. Oops A Daisy has been Ledbury's trusted local florist for over 20 years. For birthdays, anniversaries, weddings, and moments in between, we offer beautiful, bespoke arrangements with a personal touch. *Visit us at 7 The Homend or online at ledburyflorist.co.uk.*