Brand Tone

Creative & Artistic, Playful & Whimsical, Quality-Oriented & Professional, Customer-Focused & Accommodating, Locally Inspired

Brand Values

• •Creativity & Artistry
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Celebration & Joy
• •Innovation & Variety
• •Heritage (Local Connection)

Best Practices

• •Embrace Whimsy and Creativity: Use playful language and highlight the artistic nature of the products. Don't be afraid to be imaginative in descriptions.
• •Showcase Quality and Expertise: Subtly weave in mentions of quality ingredients, professional qualifications, and the care taken in crafting each item.
• •Be Clear and Helpful: While maintaining a creative tone, ensure that practical information (ordering, delivery, customization) is easy to understand and accessible.
• •Connect with Local Culture (where appropriate): Leverage the appeal of locally inspired collections like the Cha Chan Tang series to resonate with the target audience.
• •Maintain a Friendly and Approachable Voice: Even when outlining policies, keep the language welcoming and customer-oriented.

Social Perception

Customers generally perceive Oookie Cookie positively, highlighting the beautiful and creative designs of their cakes and cookies. The taste of their products, particularly cakes like the pandan flavored one, is often praised as delicious and not too sweet. Staff are described as friendly, and the ordering process (via WhatsApp or online) is considered easy. They are recognized for their whimsical food imitation cakes, which are considered perfect for celebrations. The variety of products, including cookies and unique cake shapes, is noted. The brand seems to be known for its customized sweets.

Copy Examples

• •Celebrate in style with a cake that's as unique as you are. Oookie Cookie: Where art meets delicious.
• •From whimsical wonders to elegant classics, discover the perfect centerpiece for your next occasion. Explore Oookie Cookie's designer cakes and handcrafted treats.
• •Taste the tradition, with a twist! Our Hong Kong-inspired Cha Chan Tang cake collection is a sweet nod to the flavors you love.
• •Crafted with passion, baked to perfection. Oookie Cookie uses the finest ingredients to bring you over 300 delightful creations.
• •Dreaming of a custom cake? Let our Le Cordon Bleu-trained artisans turn your sweet vision into a stunning reality. Contact Oookie Cookie today!