Tono de Marca

personal, accessible, encouraging, trendy, and relatable, reflecting a small, passionate business sharing its love for jewelry.

Valores de Marca

• •Personalization and Self-Expression
• •Durability and Quality
• •Accessibility
• •Entrepreneurial Spirit

Mejores Prácticas

• •Emphasize "You" and "Your": Always center the customer in the narrative. Use language that focuses on their creativity, their style, and their story. Phrases like "Crée ton collier" (Create your necklace) and "Affirmez votre style" (Assert your style) are great examples to follow.
• •Lead with Durability: Consistently mention the benefits of stainless steel water resistance, longevity, and hypoallergenic properties. This is a key differentiator and a major value proposition for the brand. Reinforce the "jewelry for life" promise.
• •Maintain a Personal & Accessible Tone: Continue using a friendly, direct tone. Incorporate emojis where appropriate (especially on social media) to maintain a relatable voice. Avoid overly corporate or technical jargon.
• •Showcase Customization Visually: In all marketing materials, prioritize user-generated content and visuals that show the process of building a charm necklace. This reinforces the core concept of personalization and encourages participation.
• •Use Consistent Hashtags: Continue leveraging #smallbusiness, #bijouxacierinoxydable (stainless steel jewelry), and #collierpersonnalisé (personalized necklace) to reinforce brand values and improve discoverability among the target audience.

Percepción Social

largely positive, built around the appeal of its customizable and trendy products, with positive engagement, a focus on current trends, and an association with 'handmade' qualities.

Ejemplos de Copy

• •Your story, your style, your necklace. ✨ Each charm tells a part of you. Start creating your unique piece today at oona-bijoux.com and wear what you love, every day. #OonaBijoux #PersonalizedJewelry #StainlessSteel #Charms
• •Meet your new everyday essential: the Alba Ring. Crafted from life-proof stainless steel, this ring is designed to shine through daily wear, water, and time. Its minimalist, elegant design makes it the perfect solo statement or a beautiful addition to your favorite ring stack. Durable, hypoallergenic, and timeless—just for you.
• •Design Your Dream Necklace (It's easier than you think!)
• •Tired of jewelry that tarnishes? Ours lasts a lifetime. Shop Oona's waterproof stainless steel collection.
• •Build Your Own Charm Jewelry ✨ | Durable Stainless Steel | Free Shipping Over €50