Brand Tone

educational, trustworthy, and caring

Brand Values

• •Safety and Health
• •Natural and Effective Solutions
• •Quality and Transparency
• •Environmental Responsibility
• •Customer-Centricity

Best Practices

• •Educate, Don't Just Sell: Always lead with the "why" behind the product. Explain the science of probiotics in simple, accessible terms to empower your audience.
• •Emphasize Safety and Gentleness: Consistently use words like "gentle," "safe," "natural," and "non-toxic," especially when addressing an audience of parents and pet owners.
• •Be a Trusted Source: Back up claims with evidence, such as scientific studies or customer testimonials. This builds credibility and reinforces the brand's trustworthy image.
• •Use a Caring and Empathetic Voice: Acknowledge the concerns of your audience (e.g., skin sensitivities, pet allergies) and present your products as the caring solution.
• •Maintain Transparency: Be open about your ingredients and processes. This honesty fosters a strong sense of trust and community around the brand.

Social Perception

The general perception of OOMMI Singapore is highly positive. Customers on e-commerce platforms like Shopee have given the brand high ratings, often accompanied by glowing reviews. The brand is perceived as a reliable and effective solution for common household problems, especially for those with young children or pets. The awards from parenting publications further enhance its credibility and appeal to its target demographic. OOMMI is seen as an innovative and forward-thinking brand that is pioneering the future of cleaning and wellness in Singapore.

Copy Examples

• •Tired of harsh chemicals that irritate your furry friend's skin? Our Probiotic Pet Shampoo offers a gentle, yet powerful clean, soothing itchiness and promoting a healthy coat the natural way. Because a happy pet means a happy you.
• •Create a truly safe haven for your little one. Our Baby Bottle & Utensil Cleaner uses the power of probiotics to eliminate harmful bacteria without any harsh chemicals. For a clean you can trust, and a peace of mind you deserve.
• •Go beyond surface clean. OOMMI's Multi-Purpose Cleaner introduces a new era of home hygiene, using beneficial microbes to eliminate germs and odors for days. Embrace a healthier home, naturally.
• •Did you know the secret to a deeper clean is alive? Our probiotic cleaners are packed with beneficial microbes that work long after you've wiped. Experience the future of clean with OOMMI.
• •Clean your home and nourish the planet. Our biodegradable probiotic cleaners are not only safe for your family but also for the environment. Even the wastewater can be used to help your plants thrive. Make the switch to a greener clean.