Brand Tone

Trendy, Youthful, Bold, Unapologetic, Confident, Empowering, Playful, Engaging, Aspirational but Accessible

Brand Values

• •Self-Expression & Individuality: 'Designed to break the mold, made for self expression.' Encouraging customers to 'create your signature moments' and 'come into your independent style.'
• •Quality (within its tier): Emphasis on 'Heavy Gold+' plating, 2.5-micron thickness, 2-year warranty, 5A grade crystals, and hypoallergenic metals.
• •Trend-Consciousness: 'Influenced by new trends, elevated with unmatched quality.'
• •Bold Femininity: A core part of their LA-inspired identity.
• •Accessibility: Offering fashion jewelry at affordable prices alongside a higher-end fine jewelry line.

Best Practices

• •Embrace 'LA Cool' & Bold Femininity: Infuse copy with a sense of effortless style, confidence, and a touch of edginess. Use language that feels current, vibrant, and slightly rebellious against 'basic' trends.
• •Speak to the 'Cooler Younger Sister': Maintain a youthful, slightly informal, and relatable voice. Use contemporary slang or phrasing where appropriate (without overdoing it) to connect with a trend-aware audience.
• •Highlight Uniqueness & Self-Expression: Continuously emphasize how Oomiay pieces help individuals express their unique style and create 'signature moments.' Use words like 'one-of-a-kind,' 'unfiltered,' 'bold,' and 'individual.'
• •Balance Trendiness with Quality Assertions: While showcasing trendy designs, reinforce the quality aspects like 'Heavy Gold+' plating, 5A crystals, and the 2-year warranty to build trust, especially given some mixed reviews on durability. Be transparent but confident.
• •Engage and Invite Interaction: Use questions, calls to action that encourage sharing (like 'What story will your stack tell?'), and a tone that feels like a conversation, especially on social media, to mirror their active engagement.

Social Perception

Seen as a source for unique, stylish, and affordable jewelry, particularly rings that are great for stacking and making a statement. Customers appreciate the modern and trendy designs that can be worn for various occasions. Many users get compliments on their Oomiay pieces. The brand has a strong visual appeal, especially on platforms like Instagram and TikTok. Concerns exist regarding the durability of the gold-plated fashion jewelry, with some customers experiencing tarnishing, fading, or stones falling out, especially with frequent wear. While some praise customer service, others report difficulties with returns and refunds. The 'F' rating from the BBB, though from a non-accredited perspective, is a point of concern. Some Reddit users express caution about plated jewelry in general and suggest checking material specifics.

Copy Examples

• •Headline: Don't Do Basic. Be an Oomiay Original. Body: Your style? It’s a whole vibe. Our LA-designed pieces are here to match that energy. Think bold, think unique, think you. Shop the drop. #OomiayUnfiltered
• •Headline: That Main Character Energy? Yeah, We Bottled It. Body: Each Oomiay piece is crafted for the spotlight – your spotlight. With heavy gold+ plating that lasts and designs that turn heads, get ready for your close-up. What story will your stack tell? #SignatureMoments
• •Headline: Warning: May Cause Excessive Compliments. Body: From our viral TikTok rings to statement necklaces that just *hit different*, Oomiay is your new obsession. Unique designs, 5A crystals, and that LA cool. You're welcome. #OomiayGlowUp
• •Headline: Your Jewelry Box Called. It's Bored. Body: Let's spice things up. Oomiay brings those unapologetically bold, LA-inspired vibes you've been craving. Heavy gold+ shine that won’t ghost you (2-year warranty, babe!). Time for an upgrade. #CoolerYoungerSister
• •Headline: Life’s Too Short for Shy Jewelry. Body: Break out, be bold, and let your Oomiay do the talking. Designed for self-expression and built to shine, our pieces are anything but conventional. Find your new favorite way to say 'This is me.' #OomiayBold