Brand Tone

Passionate & Enthusiastic, Trendy & Luxurious, Empowering & Inclusive, Playful & Engaging, Approachable & Supportive, Proud & Confident

Brand Values

• •Quality
• •Accessibility & Convenience
• •Creativity & Self-Expression
• •Community
• •Customer Focus
• •Innovation & Trend-Awareness
• •Safety-Conscious

Best Practices

• •Stay Passionate & Authentic: Let the genuine love for nails and the founders' story shine through. Share why products are exciting, just like you would with a fellow nail enthusiast.
• •Embrace the "Luxe" but Keep it Accessible: While highlighting "luxury" and "trending," ensure the language remains welcoming and not intimidating, especially for hobbyists. Balance aspirational with achievable.
• •Use Platform-Appropriate Playfulness: Maintain a professional image on the website, but lean into more humor, trends, and casual language on TikTok and Instagram Stories where appropriate.
• •Prioritize Visual Storytelling: Let high-quality images and videos of vibrant nail art and products do much of the talking. Ensure copy complements and enhances the visuals.
• •Foster Community & Listen: Actively engage with comments, feature user-generated content, and use language that builds a sense of belonging ("nail fam," "we get it"). Adapt based on how the community responds and what they're asking for.

Social Perception

As a Go-To Supplier, Engaging & Modern, Supportive of Nail Artists, Australian-Owned & Passionate

Copy Examples

• •✨ Ooh La La! ✨ Your nail game is about to get a serious upgrade! 🔥 Introducing our NEW [Collection Name] Collection – packed with [describe key features, e.g., vibrant HEMA-free colours, dazzling glitters]. Get ready to create your most iconic looks yet. Shop now and let your creativity shine! #OohLaLaNails #NewCollection #NailArtAustralia #LuxuryNails #TrendingNow
• •Love stunning nails but prioritize safety? We get it. That's why our extensive range of HEMA-free gel polishes offers breathtaking colour and lasting wear, without the compromise. Explore vibrant hues and create with confidence. Your nails (and clients) will thank you! #HEMAFreeNails #OohLaLaNailsSupply #SafeNailArt #AustralianNailTech
• •Obsessed is an understatement! 😍 We're so inspired by YOUR creativity using Ooh La La goodies! Tag us @oohlalanailsupplies & #OohLaLaCreations for a chance to be featured. Let's see those masterpieces, nail fam! 💅💖 #NailCommunityAU #CustomerLove #NailInspo #OohLaLaNails
• •Stop dreaming, start creating! 💭 As nail techs ourselves, we know the struggle of finding top-tier, trending supplies in Australia. Ooh La La Nails Supply brings global luxury right to your door – minus the insane shipping fees. Elevate your artistry. ✨ #NailTechAustralia #ProfessionalNailSupplies #OohLaLaLuxury #AustralianOwned
• •Current mood: adding *everything* to cart. 🛒 Our [Product Name, e.g., Unicorn Chrome Powder] is just THAT addictive. Who needs savings when you can have nails that SLAY? 😉 #NailAddict #OohLaLaNails #MustHaveNails #FunnyNails #TikTokMadeMeBuyIt