Brand Tone

Empowering, Professional, and Sophisticated

Brand Values

• •Quality and Durability
• •Comfort
• •Empowerment
• •Affordable Luxury

Best Practices

• •Lead with Empowerment: Frame all copy around the concept of empowering women, using active, strong verbs and focusing on how the product helps the customer achieve her goals and feel confident.
• •Speak the Professional's Language: Use sophisticated yet clear vocabulary, acknowledging the challenges of a busy professional life and presenting the hosiery as a practical, elegant solution.
• •Maintain a Focus on Quality and Function: Always tie luxury and chic elements to tangible benefits like durability, comfort, control-top features, and reinforced materials, reinforcing the brand's core value of providing a high-performance product.
• •Build the "OH! Squad" Community: Continue to use inclusive language like "Be part of the OH! Squad" and create content that provides value beyond the product itself, such as career tips, travel hacks, and style advice for professionals.
• •Ensure Visual Consistency: Match the sophisticated and professional tone of the copy with high-quality, clean, and aspirational imagery featuring confident women in professional or chic travel settings.

Social Perception

Oohlalaa Hosiery is perceived as a high-quality, reliable, and niche-focused brand, particularly recognized within the Australian aviation industry. It is seen as a dependable and empowering choice for professional women, offering durable and professional legwear with an air of authority and trustworthiness due to its focus on demanding demographics like flight attendants.

Copy Examples

• •Ready for takeoff, ready for anything. Our Sheer Control Hosiery is designed for the woman on the move. Durable, comfortable, and flawlessly chic from departure to arrival. #OohlalaaHosiery #FlyHigh #WomenInAviation #EmpoweredWomen
• •Confidence, Woven In. Experience the luxury of hosiery that works as hard as you do. Premium quality designed for the modern professional. Welcome to the OH! Squad.
• •Your Daily Dose of Confidence is Here. Hello [Name], from the boardroom to the jet bridge, your day demands perfection. Our hosiery provides the flawless finish and lasting comfort you deserve. Discover our best-sellers and feel the Oohlalaa difference.
• •Tired of hosiery that doesn't keep up? Oohlalaa was created for you. Born from the needs of the aviation industry, our stockings offer unparalleled durability and a sophisticated sheer finish. Elevate your workday wardrobe. Shop now for 15% off your first order.
• •Meet your secret weapon for a flawless silhouette. The Bondi Tan Sheer Control hosiery offers a whisper-light feel with a firm, supportive brief to smooth and shape. The 15-denier sheer shine finish provides a touch of luxury, while the reinforced toe ensures you can stride through your day with absolute confidence. Perfect for long hours and high standards.